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Didem Kurt
Didem Kurt
Visiting Associate Professor of Marketing, Northeastern University
Dirección de correo verificada de northeastern.edu
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The influence of friends on consumer spending: The role of agency–communion orientation and self-monitoring
D Kurt, JJ Inman, JJ Argo
Journal of Marketing Research 48 (4), 741-754, 2011
2522011
Aggressive marketing strategy following equity offerings and firm value: the role of relative strategic flexibility
D Kurt, J Hulland
Journal of Marketing 77 (5), 57-74, 2013
1162013
The influence of purchase motivation on perceived preference uniqueness and assortment size choice
SC Whitley, R Trudel, D Kurt
Journal of Consumer Research 45 (4), 710-724, 2018
672018
Mispredicting others’ valuations: Self-other difference in the context of endowment
D Kurt, JJ Inman
Journal of Consumer Research 40 (1), 78-89, 2013
662013
Religious shoppers spend less money
D Kurt, JJ Inman, F Gino
Journal of Experimental Social Psychology 78, 116-124, 2018
342018
The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration
D Kurt, K Pauwels, AC Kurt, S Srinivasan
International Journal of Research in Marketing 38 (4), 817-837, 2021
132021
Agency and communion as a framework to understand consumer behavior
D Kurt, J Frimer
The Cambridge handbook of consumer psychology, 446-475, 2015
132015
Obesity and compensatory consumption: Evidence from jewelry shopping
D Kurt
Psychology & Marketing 39 (1), 101-110, 2022
122022
Religion and informational influence: Evidence from individual tax behavior in the US
D Kurt, AC Kurt
Journal of Consumer Affairs 55 (3), 821-846, 2021
42021
Income inequality and consumer preference for private labels versus national brands
D Kurt, F Gino
Journal of the Academy of Marketing Science 51 (2), 463-479, 2023
22023
Corporate Financial Policy and Marketing Strategy: The Case of IPOs and SEOs
D Kurt, J Hulland
Handbook of Marketing and Finance, 2012
2012
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Artículos 1–11