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Eva Tomaseti Solano
Eva Tomaseti Solano
Universidad Politécnica de Cartagena
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The moderating effect of innate innovativeness on consumer response to symbolic and functional innovations
E Tomaseti, M Sicilia, S Ruiz
Australian and New Zealand Marketing Academy Conference, 1-9, 2004
162004
The Evaluation of New Utilitarian and Symbolic Products: The Effect of Attribute Type and Product Knowledge.
E Tomaseti, S Ruiz
Advances in Consumer Research 36, 2009
132009
Flow and Attitude Toward the Website on the Evaluation of Products Present by Means of Virtual Reality: A Conceptual Model.
E Tomaseti, S Ruiz, N Reynolds
Advances in Consumer Research 36, 2009
122009
Attribute type and product meaning on new product evaluation: the additional moderating effect of need for cognition
E Tomaseti, S Ruiz
33 rd European Marketing Academy Conference, 1-7, 2004
62004
The moderating effect of flow state on web site effectiveness
M Sicilia, S Ruiz, E Tomaseti
Australian and New Zealand Marketing Academy Conference, 2004
52004
Effects of Interpersonal Influences on Innovation Evaluation.
E Tomaseti, S Ruiz
Advances in Consumer Research 34, 2007
12007
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Artículos 1–6