Seguir
Arturo Molina-Collado
Arturo Molina-Collado
Full Professor of Marketing (University of Castilla-La Mancha)
Dirección de correo verificada de uclm.es - Página principal
Título
Citado por
Citado por
Año
An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector
D Martín-Consuegra, A Molina, Á Esteban
Journal of Product & Brand Management 16 (7), 459-468, 2007
7972007
A destination-branding model: An empirical analysis based on stakeholders
JA García, M Gómez, A Molina
Tourism management 33 (3), 646-661, 2012
5432012
Tourism brochures: Usefulness and image
A Molina, A Esteban
Annals of tourism research 33 (4), 1036-1056, 2006
3912006
Relational benefits and customer satisfaction in retail banking
A Molina, D Martín‐Consuegra, A Esteban
International journal of bank marketing 25 (4), 253-271, 2007
3552007
Tourism marketing information and destination image management
A Molina, M Gómez, D Martín-Consuegra
African journal of Business management 4 (5), 722, 2010
3412010
An integrated model of social media brand engagement
M Gómez, C Lopez, A Molina
Computers in Human Behavior 96, 196-206, 2019
2722019
A model of tourism destination brand equity: The case of wine tourism destinations in Spain
M Gomez, C Lopez, A Molina
Tourism management 51, 210-222, 2015
2672015
Investigación de mercados
ÁE Talaya, AM Collado
Esic Editorial, 2014
229*2014
Market orientation in service: A review and analysis
A Esteban, A Millan, A Molina, D Martín‐Consuegra
European Journal of marketing 36 (9/10), 1003-1021, 2002
1752002
Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations
D Martín-Consuegra, E Díaz, M Gómez, A Molina
Physiology & behavior 200, 104-110, 2019
1742019
Wine tourism research: A systematic review of 20 vintages from 1995 to 2014
M Gómez, MA Pratt, A Molina
Current Issues in Tourism 22 (18), 2211-2249, 2019
1452019
Introducción al marketing
Á Millán, Á Esteban, DMC Navarro, AM Collado
Ariel, Editorial SA, 2002
1432002
Segmentación de la demanda turística: un análisis aplicado a un destino de turismo cultural
AM Collado, DMC Navarro, AE Talaya, ED Sánchez
Revista de Análisis Turístico, 2007
1352007
The importance of packaging in purchase and usage behaviour
M Gómez, D Martín‐Consuegra, A Molina
International journal of Consumer studies 39 (3), 203-211, 2015
1282015
Market segmentation in wine tourism: strategies for wineries and destinations in Spain
A Molina, M Gómez, B González-Díaz, Á Esteban
Journal of Wine Research 26 (3), 192-224, 2015
1222015
Wine tourism in Spain: denomination of origin effects on brand equity
M Gómez, A Molina
International Journal of Tourism Research 14 (4), 353-368, 2012
1202012
City branding in European capitals: An analysis from the visitor perspective
M Gómez, AC Fernández, A Molina, E Aranda
Journal of Destination Marketing & Management 7, 190-201, 2018
1172018
Service-Dominant Logic in tourism: the way to loyalty
JJ Blazquez-Resino, A Molina, A Esteban-Talaya
Current issues in Tourism 18 (8), 706-724, 2015
1022015
Consumer service and loyalty in Spanish grocery store retailing: an empirical study
A Molina, VJ Martín, J Santos, E Aranda
International Journal of Consumer Studies 33 (4), 477-485, 2009
792009
Key drivers of innovation capability in hotels: implications on performance
P Pascual-Fernández, ML Santos-Vijande, JÁ López-Sánchez, A Molina
International Journal of Hospitality Management 94, 102825, 2021
702021
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20