| Green Marketing and its impact on consumer behavior SS Bukhari European Journal of Business and Management 3 (4), 375-383, 2011 | 162 | 2011 |
| Workplace gender diversity & inclusive growth in public & private organizations SS Bukhari, BC Sharma The Indian Journal of Industrial Relations, C category, 551-563, 2014 | 18 | 2014 |
| Religious Tourism in Katra- A gap analysis of skill requirements of human resources operating at various levels SSBM Gupta IJCEM 3 (5), 46-54, 2016 | 3 | 2016 |
| Maintaining work life balance- A survey of employees of Jammu region SSBBC Sharma International Journal of Human Resource Management And Research 2 (1), 16-25, 2012 | 3* | 2012 |
| An Empirical Study on Employees Perception of Existing Flexible Work Practices and its Impact on their Performance. SS Bukhari, M Gupta, R Taggar Amity Global HRM Review 8, 2018 | 2 | 2018 |
| Companies Move towards Rural Marketing: A Special Emphasis on Rural Markets of Jammu Region SS Bukhari, M Gupta International Centre for Business Research 2, 18-23, 2013 | 2 | 2013 |
| Rural evolution towards digitalization: A systematic review on adoption of digital resources and use in rural areas of Jammu Region S Gupta, SS Bukhari Academy of Marketing Studies Journal 26 (6), 2022 | 1 | 2022 |
| Discovering the Contentment of Adventure Travel in Relation to Trekking Retreats in Northern India: An Empirical Investigation D Jain, SS Bukhari, S Gupta Boletin de Literatura Oral-The Literary Journal 10 (1), 1606-1611, 2023 | | 2023 |
| An Empirical Study Examining the Special Event of J&K′ s Adoption of Digital Financial Inclusion S Gupta, SS Bukhari, P Katoch Academy of Marketing Studies Journal 27 (S3), 2023 | | 2023 |
| Analyzing the Influence of Digitalization in Women Entrepreneurship using Entrepreneurial Orientation P Katoch, SS Bukhari, S Gupta Academy of Marketing Studies Journal 27 (S3), 2023 | | 2023 |
| Acknowledging the women entrepreneurshipâ?? s scope in J&K through recognizing effect of digitalization P Katoch, SS Bukhari, S Gupta Academy of Marketing Studies Journal 27 (3), 2023 | | 2023 |
| DIFFICULTIES FACED BY RURAL CONSUMERS POST COVID19 AND DIGITAL SOLUTIONS FOR THEM S Gupta, SS Bukhari Academy of Marketing Studies Journal 26, 1-15, 2022 | | 2022 |
| FACEBOOK ADVERTISING FROM YOUNG USERS POINT OF VIEW MA Baba, SA Ali, Z ul Haq, SS Bukhari Academy of Marketing Studies Journal 25 (6), 1-9, 2021 | | 2021 |
| THE THEORETICAL COMPARATIVE ANALYSIS ON DIGITAL WOMEN ENTREPRENEURSHIP P Katoch, SS Bukhari Academy of Marketing Studies Journal 25, 1-4, 2021 | | 2021 |
| IMPACT OF SOCIAL MEDIA MARKETING ON THE SALES GROWTH OF FASHION RETAILERS DEALING IN APPARELS [1] SS Bukhari, M Gupta Academy of Marketing Studies Journal 25, 1-10, 2021 | | 2021 |
| Digitization and its Impact on the buying behaviour of Rural Consumers in India SSJD Gupta, S, Bukhari Test Engineering & Management, ISSN: 0193-4120, Scopus indexed 83, 26453-26462, 2020 | | 2020 |
| Research paper on Digital Female Entrepreneurship and Employability in the Digital Era and its Role in Innovation Systems SS Katoch, P & Bukhari Test Engineering & Management, ISSN: 0193-4120, Scopus indexed 83, 25234 - 25245, 2020 | | 2020 |
| Impact of Advertisements on Sustainable Buying Behaviour of Rural Consumers SSJD Gupta, S, Bukhari IJRAR, 2348-1269 7 (1), 72-83, 2020 | | 2020 |
| Impact of culture- A study on analysing international marketing SS Bucha,K & Bukhari IJRAR, 2348-1269 7 (1), 955-959, 2020 | | 2020 |
| Study of digital recruitment and it's impact on job seekers SS Sharma,M & Bukhari IJRAR, 2348-1269 7 (1), 171-174, 2020 | | 2020 |
meenakshi GuptaASSISTANT PROFESSORE-mail confirmado em smvdu.ac.in
