| Social media content strategy for sport clubs to drive fan engagement B Annamalai, M Yoshida, S Varshney, AA Pathak, P Venugopal Journal of retailing and consumer services 62, 102648, 2021 | 101 | 2021 |
| Managing plastic packaging waste in emerging economies: The case of EPR in India SK Pani, AA Pathak Journal of Environmental Management 288, 112405, 2021 | 31 | 2021 |
| The ban on working from home makes sense for Yahoo: It needs the innovation and speed of delivery that come from office-based employees AA Pathak, DR Bathini, GM Kandathil Human resource management international digest 23 (3), 12-14, 2015 | 29 | 2015 |
| Challenges faced by women entrepreneurs in rural India: The case of Avika AA Pathak, S Varshney The International Journal of Entrepreneurship and Innovation 18 (1), 65-72, 2017 | 25 | 2017 |
| Effective knowledge management boosts virtual teams: When the relevant ICT is in place, it’s over to HR managers to make them work AA Pathak Human Resource Management International Digest 23 (3), 26-28, 2015 | 21 | 2015 |
| Agency conflict in diversified business groups and performance of affiliated firms in India: Contingent effect of external constraint and internal governance A Purkayastha, C Pattnaik, AA Pathak European Management Journal 40 (2), 283-294, 2022 | 17 | 2022 |
| Strategizing the exposure mix in various communication channels for enhancing visibility in the Indian insurance industry S Ray, A Pathak ICFAI Journal of Management Research 5 (10), 7-17, 2006 | 12 | 2006 |
| Enabling lifelong learning: the key to agility at ThoughtWorks India AA Pathak Human Resource Management International Digest 25 (1), 4-6, 2017 | 10 | 2017 |
| Tata Motors’ successful cross-border acquisition of Jaguar Land Rover: key take-aways AA Pathak Strategic Direction 32 (9), 15-18, 2016 | 8 | 2016 |
| Strategizing in small informal retailers in India: Home delivery as a strategic practice AA Pathak, G Kandathil Asia Pacific Journal of Management 37 (3), 851-877, 2020 | 7 | 2020 |
| More women on Indian boards: Moving beyond mere regulations and tokenism AA Pathak, A Purkayastha Strategic Direction 32 (3), 13-15, 2016 | 7 | 2016 |
| Survival lessons from a dying Kingfisher: What not to do in the airlines industry in India AA Pathak Strategic Direction 31 (8), 13-16, 2015 | 7 | 2015 |
| Seller side HR perspectives during M&A deals: The journey from “intent” to “deal fruition” AA Pathak Strategic Direction 32 (6), 19-22, 2016 | 6 | 2016 |
| Helping women intrapreneurial leaders flourish: Appreciating emotional labor R Biju, AA Pathak Development and Learning in Organizations: An International Journal 35 (2 …, 2021 | 5 | 2021 |
| Effect of organizational risk orientation and change disposition on dynamic capabilities: An emerging markets perspective AA Pathak Indian Institute of Management, Ahmedabad, 2013 | 4 | 2013 |
| Driving citizen engagement through Twitter: The case of COVID‐19 vaccination drive in India B Annamalai, S Chandrasekaran, AA Pathak Journal of Public Affairs 23 (2), e2858, 2023 | 3 | 2023 |
| Zen room enhances the workplace for NobelTek’s women employees: … and helps the company to retain valuable female talent AA Pathak Human Resource Management International Digest 23 (7), 15-17, 2015 | 3 | 2015 |
| The power of words: driving online consumer engagement in Fintech RV ShabbirHusain, AA Pathak, S Chandrasekaran, B Annamalai International Journal of Bank Marketing 42 (2), 331-355, 2024 | 1 | 2024 |
| Performance of diversified business group affiliated firms in India: An Agency view A Purkayastha, AA Pathak Academy of Management Proceedings 2018 (1), 14173, 2018 | 1 | 2018 |
| Unbundling services: the route to profitability for airlines in India AA Pathak Strategic Direction 31 (8), 4-6, 2015 | 1 | 2015 |
Balamurugan AnnamalaiAssistant Professor (Marketing), XIMB, IndiaDirección de correo verificada de astra.xlri.ac.in
