| Effects of customer equity drivers on customer loyalty in B2B context B Ramaseshan, FK Rabbanee, L Tan Hsin Hui Journal of Business & Industrial Marketing 28 (4), 335-346, 2013 | 176 | 2013 |
| Antecedents and consequences of self-congruity R Roy, FK Rabbanee European Journal of Marketing 49 (3/4), 444-466, 2015 | 157 | 2015 |
| Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency FK Rabbanee, R Roy, MT Spence European Journal of Marketing 54 (6), 1407-1431, 2020 | 119 | 2020 |
| Effects of store loyalty on shopping mall loyalty FK Rabbanee, B Ramaseshan, C Wu, A Vinden Journal of Retailing and Consumer Services 19 (3), 271-278, 2012 | 98 | 2012 |
| Does employee performance affect customer loyalty in pharmacy services? FK Rabbanee, O Burford, B Ramaseshan Journal of Service Theory and Practice 25 (6), 725-743, 2015 | 67 | 2015 |
| Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing R Roy, FK Rabbanee, P Sharma Marketing Intelligence & Planning 34 (1), 117-136, 2016 | 61 | 2016 |
| Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing R Roy, FK Rabbanee, P Sharma European Journal of Marketing 50 (5/6), 816-837, 2016 | 59 | 2016 |
| A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL) O Dastane, CL Goi, F Rabbanee Journal of Retailing and Consumer Services 55, 102074, 2020 | 49 | 2020 |
| The role of marketing managers' commitment and involvement in marketing strategy implementation B Ramaseshan, A Ishak, FK Rabbanee Journal of Strategic Marketing 21 (6), 465-483, 2013 | 49 | 2013 |
| Corporate negative publicity–the role of cause related marketing R Vyravene, FK Rabbanee Australasian Marketing Journal (AMJ) 24 (4), 322-330, 2016 | 40 | 2016 |
| Community participation and quality of life in nature-based tourism: Exploring the antecedents and moderators MB Ali, M Quaddus, FK Rabbanee, T Shanka Journal of Hospitality & Tourism Research 46 (3), 630-661, 2022 | 33 | 2022 |
| Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing P Sharma, R Roy, FK Rabbanee Journal of business research 109, 88-100, 2020 | 33 | 2020 |
| Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context S Banik, Y Gao, FK Rabbanee Journal of Business Research 96, 125-134, 2019 | 29 | 2019 |
| Combined effects of franchise management strategies and employee service performance on customer loyalty: A multilevel perspective B Ramaseshan, FK Rabbanee, O Burford Journal of Strategic Marketing 26 (6), 479-497, 2018 | 29 | 2018 |
| Managing engagement in an emerging economy service FK Rabbanee, MM Haque, S Banik, MM Islam Journal of Service Theory and Practice 29 (5/6), 610-638, 2019 | 28 | 2019 |
| Consumer relationship fading H Evanschitzky, B Ramaseshan, MK Brady, FK Rabbanee, C Brock, ... Psychology & Marketing 37 (6), 815-836, 2020 | 26 | 2020 |
| Globalization and human development–Realities and recommendations for developing countries FK Rabbanee, MM Haque, F Hasan Asian Affairs 30 (1), 32-49, 2010 | 26 | 2010 |
| The karma of consumption: role of materialism in the pursuit of life satisfaction R Roy, FK Rabbanee, H Roy Chaudhuri, P Menon European Journal of Marketing 54 (1), 168-189, 2020 | 23 | 2020 |
| The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE) O Dastane, CL Goi, FK Rabbanee Journal of Retailing and Consumer Services 71, 103222, 2023 | 16 | 2023 |
| Status demotion in hierarchical loyalty programs: effects of payment source B Ramaseshan, A Stein, FK Rabbanee The Service Industries Journal 36 (9-10), 375-395, 2016 | 16 | 2016 |
Rajat RoyAssociate Professor, Bond Business School,Bond UniversityE-mail confirmado em bond.edu.au
