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Tuomas Henttonen
Tuomas Henttonen
Aalto University / DNA
Verified email at dna.fi
Title
Cited by
Cited by
Year
Exploring virtual worlds: success factors in virtual world marketing
H Tikkanen, J Hietanen, T Henttonen, J Rokka
Management Decision 47 (8), 1357-1381, 2009
2282009
Exploring virtual worlds: key success factors in virtual world marketing.
T Henttonen
72008
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Articles 1–2