| Relationship between marketing mix strategy and consumer motive: An empirical study in major Tesco stores J Munusamy, CH Wong Unitar e-journal 4 (2), ISSN: 1511 7219, 2008 | 124 | 2008 |
| BRAND EQUITY AND CURRENT USE AS THE NEW HORIZON FOR REPURCHASE INTENTION OF SMARTPHONE. J Bojei, CH Wong International Journal of Business & Society 13 (1), ISSN 1511 6670, 2012 | 97 | 2012 |
| Attitude towards advertising among students at private higher learning institutions in Selangor J Munusamy, CH Wong Unitar e-journal 3 (1), ISSN: 1511 7219, 2007 | 78 | 2007 |
| The role of open innovation and a normalizing mechanism of social capital in the tourism industry S Annamalah, P Paraman, S Ahmed, R Dass, I Sentosa, TR Pertheban, ... Journal of Open Innovation: Technology, Market, and Complexity 9 (2), 100056, 2023 | 20 | 2023 |
| FACTORS INFLUENCING REPURCHASE INTENTION OF SMARTPHONES J Bojei, CH Wong World Business, Economics and Finance Conference, ISBN: 978-0-9808279-2-7, 2011 | 16 | 2011 |
| Factors affecting the Staff Turnover Intention: A Case study of a Malaysian Steel Manufacturing Company A Ng, H Hong, WN Woo, KY Lim, CH Wong INTI JOURNAL 2019 (42), 2019 | 11 | 2019 |
| The Impact of Proactive Resilience Strategies on Organizational Performance: Role of Ambidextrous and Dynamic Capabilities of SMEs in Manufacturing Sector TR Pertheban, R Thurasamy, A Marimuthu, KR Venkatachalam, ... Sustainability 15 (16), 12665, 2023 | 9 | 2023 |
| Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms MRWCH Pradeep Paraman, Sanmugam Annamalah, Peter Vlachos, Selim Ahmed ... J. Open Innov. Technol. Mark. Complex. 8 (4), 212, 2022 | 8 | 2022 |
| A Southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects P Paraman, S Annamalah, S Chakravarthi, TR Pertheban, P Vlachos, ... Journal of Open Innovation: Technology, Market, and Complexity 9 (2), 100040, 2023 | 7 | 2023 |
| Capital Structure, Internal Governance Mechanisms And Firm Performance LKY Wong Chee Hoo Muhammad Harith Zulqarnain Bin Noor Helmy, Goh Chin Fei ... International Journal of Psychosocial Rehabilitation 24 (7), 7313-7321, 2020 | 7 | 2020 |
| Factor affecting purchase intention of health supplement in Malaysia YL Tan, CH Wong, A Ng, H Hong, KY Lim Inti Journal 2019 (5), 2019 | 7 | 2019 |
| A study on the brand equity of bubble Milk tea in Klang Valley, Malaysia EV Ng, WC Hoo, AHH Ng, TH Sam, KY Lim, SN Daud NeuroQuantology 20 (6), 84, 2022 | 6 | 2022 |
| Age as moderator between factors influencing and adoption of E-Wallet in Malaysia WC Hoo, JOK Yan, TP Liang, AHH Ng rigeo 11 (8), 2021 | 5 | 2021 |
| A Review of Climate Change Impacts on Agribusiness Value Chain in Nigeria TH Sam, ZL Gwadabe, WC Hoo, WY Wong, TS Teck, AHH Ng, ... Universal Journal of Agricultural Research, 9 (4), 119-126, 2021 | 5 | 2021 |
| A Critical Review on the Rise of Social Enterprise as a Foundation of Motivation and Innovation in Entrepreneurship. Tan Seng Teck, Nanthakumar Karuppiah, Wong Chee Hoo International Business Research 13 (1), 2020 | 5 | 2020 |
| Will Perceived Behavioural Control Influence Malaysian Generation Y and Z to Join in Stock Market? CP Ng, LT Cheong, PK Tee, L Kim-Yew, ST Hai, WC Hoo, AHH Ng NeuroQuantology 20 (6), 60, 2022 | 4 | 2022 |
| Social Media Factors and Purchase Intention of Beauty Products in Mauritius KY Lim, M Maysoon Hanaa, CH Wong, A Ng, H Hong, OK Tan INTI JOURNAL 2019 (44), 2019 | 4 | 2019 |
| Factors Influencing the Passenger Satisfaction at Public Transport in Kuala Lumpur, Malaysia W Hoo, A Waheeda, A Reesha Journal of Project Management Practice (JPMP) 3 (1), 77-94, 2023 | 3 | 2023 |
| Fiscal and Tax Policies, Access to External Financing and Green Innovation Efficiency: An Evaluation of Chinese Listed Firms J Xu, CP Ng, TH Sam, A Vasudevan, PK Tee, AHH Ng, WC Hoo Sustainability 15, 11567, 2023 | 3 | 2023 |
| Impact of traditional behavior of customers, employees, and social enterprises on the fear of change and resistance to innovation X Liu, F Wang, CH Wong Frontiers in Psychology 13, 923094, 2022 | 3 | 2022 |
Alex Ng Hou HongAssociate Professor, Faculty of Business and Communications, INTI International UniversityVerified email at newinti.edu.my
