| Antecedents and consequences of participation in brand communities: A literature review M Hook, S Baxter, A Kulczynski Journal of Brand Management 25, 277-292, 2018 | 102 | 2018 |
| The impact of age on consumer attachment to celebrities and endorsed brand attachment J Ilicic, SM Baxter, A Kulczynski Journal of Brand Management 23, 273-288, 2016 | 87 | 2016 |
| Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies SM Baxter, A Kulczynski, J Ilicic International Journal of Advertising 35 (6), 970-982, 2016 | 76 | 2016 |
| When your source is smiling, consumers may automatically smile with you: Investigating the source expressive display hypothesis A Kulczynski, J Ilicic, SM Baxter Psychology & Marketing 33 (1), 5-19, 2016 | 59 | 2016 |
| Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments SM Baxter, J Ilicic, A Kulczynski Journal of Brand Management 25, 384-394, 2018 | 54 | 2018 |
| Applying service logic to education: The co-creation experience and value outcomes AM Dean, M Griffin, A Kulczynski Procedia-Social and Behavioral Sciences 224, 325-331, 2016 | 53 | 2016 |
| How a smile can make a difference: Enhancing the persuasive appeal of celebrity endorsers: Boosting consumer perceptions of celebrity genuineness through the use of a “Duchenne … J Ilicic, A Kulczynski, SM Baxter Journal of Advertising Research 58 (1), 51-64, 2018 | 51 | 2018 |
| Measuring motivations for popular music concert attendance A Kulczynski, S Baxter, T Young Event Management 20 (2), 239-254, 2016 | 42 | 2016 |
| Healthy kids: Examining the effect of message framing and polarity on children's attitudes and behavioral intentions J Wyllie, S Baxter, A Kulczynski Journal of Advertising 44 (2), 140-150, 2015 | 41 | 2015 |
| What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility S Baxter, J Ilicic, A Kulczynski Marketing Letters 26, 525-534, 2015 | 35 | 2015 |
| Communicating product size using sound and shape symbolism SM Baxter, J Ilicic, A Kulczynski, T Lowrey Journal of Product & Brand Management 24 (5), 472-480, 2015 | 30 | 2015 |
| Names versus faces: examining spokesperson-based congruency effects in advertising J Ilicic, SM Baxter, A Kulczynski European Journal of Marketing 49 (1/2), 62-81, 2015 | 30 | 2015 |
| Promoting authenticity through celebrity brands A Kennedy, SM Baxter, A Kulczynski European journal of marketing 55 (7), 2072-2099, 2021 | 22 | 2021 |
| How devoted are you? An examination of online music fan behaviour A Perkins Annals of Leisure Research 15 (4), 354-365, 2012 | 22 | 2012 |
| Revisiting the automaticity of phonetic symbolism effects SM Baxter, A Kulczynski, J Ilicic International Journal of Research in Marketing 31 (4), 448-451, 2014 | 20 | 2014 |
| Children's participation in brand‐based social networks: examining the role of evaluative social identity, self‐esteem and anticipated emotions on commitment and desire to … M Hook, S Baxter, A Kulczynski International Journal of Consumer Studies 40 (5), 552-561, 2016 | 19 | 2016 |
| Spot the difference: examining facial characteristics that enhance spokesperson effectiveness J Ilicic, SM Baxter, A Kulczynski European Journal of Marketing 52 (1/2), 348-366, 2018 | 17 | 2018 |
| ‘I'm like you, you're like me, we make a great brand community!’Similarity and children's brand community participation. M Hook, S Baxter, A Kulczynski Journal of Retailing and Consumer Services 52, 101895, 2020 | 16 | 2020 |
| Keeping it real: examining the influence of co-branding authenticity in cause-related marketing J Ilicic, SM Baxter, A Kulczynski Journal of Brand Management 26, 49-59, 2019 | 14 | 2019 |
| White eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings J Ilicic, SM Baxter, A Kulczynski International Journal of Research in Marketing 33 (4), 840-855, 2016 | 14 | 2016 |
Jasmina IlicicAssociate Professor of Marketing, Monash University, Department of MarketingDirección de correo verificada de monash.edu
