| Bases of e-store loyalty: Perceived switching barriers and satisfaction G Balabanis, N Reynolds, A Simintiras Journal of Business Research 59 (2), 214-224, 2006 | 547 | 2006 |
| Pre-testing in questionnaire design: a review of the literature and suggestions for further research N Reynolds, A Diamantopoulos, B Schlegelmilch Market Research Society. Journal. 35 (2), 1-11, 1993 | 432 | 1993 |
| Theoretical justification of sampling choices in international marketing research: Key issues and guidelines for researchers NL Reynolds, AC Simintiras, A Diamantopoulos Journal of international business studies 34, 80-89, 2003 | 340 | 2003 |
| Consumer attitudes towards multi-channel retailers' Web sites: the role of involvement, brand attitude, Internet knowledge, and visit duration G Balabanis, N Reynolds Journal of Business strategies 18 (2), 105-132, 2001 | 244 | 2001 |
| The effect of pretest method on error detection rates: Experimental evidence N Reynolds, A Diamantopoulos European Journal of Marketing 32 (5/6), 480-498, 1998 | 178 | 1998 |
| Measuring cross‐cultural service quality: a framework for assessment AM Smith, NL Reynolds International Marketing Review 19 (5), 450-481, 2002 | 171 | 2002 |
| Pretesting in questionnaire design: The impact of respondent characteristics on error detection A Diamantopoulos, N Reynolds, B Schlegelmilch Market Research Society. Journal. 36 (4), 1-15, 1994 | 165 | 1994 |
| Attitude Formation Onlin-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand M Sicilia, S Ruiz, N Reynolds International Journal of Market Research 48 (2), 139-154, 2006 | 146 | 2006 |
| International business negotiations: Present knowledge and direction for future research N Reynolds, A Simintiras, E Vlachou International Marketing Review 20 (3), 236-261, 2003 | 110 | 2003 |
| The drivers of antibiotic use and misuse: the development and investigation of a theory driven community measure MK Byrne, S Miellet, A McGlinn, J Fish, S Meedya, N Reynolds, ... BMC public health 19, 1-11, 2019 | 100 | 2019 |
| The impact of response styles on the stability of cross-national comparisons A Diamantopoulos, NL Reynolds, AC Simintiras Journal of Business Research 59 (8), 925-935, 2006 | 96 | 2006 |
| Affect and cognition as predictors of behavioral intentions towards services A Smith, N Reynolds International Marketing Review 26 (6), 580-600, 2009 | 65 | 2009 |
| Assessing the impact of response styles on cross-cultural service quality evaluation: a simplified approach to eliminating the problem N Reynolds, A Smith Journal of Service Research 13 (2), 230-243, 2010 | 55 | 2010 |
| The impact of complexity and perceived difficulty on consumer revisit intentions N Reynolds, S Ruiz de Maya Journal of Marketing Management 29 (5-6), 625-645, 2013 | 52 | 2013 |
| Understanding research in the digital age S Quinton, N Reynolds Sage, 2018 | 48 | 2018 |
| Impact of consumer innovativeness on really new product adoption M Seyed Esfahani, N Reynolds Marketing intelligence & planning 39 (4), 589-612, 2021 | 37 | 2021 |
| Learning from a wiki way of learning KL Page, N Reynolds Studies in Higher Education 40 (6), 988-1013, 2015 | 29 | 2015 |
| Product deletion: a critical overview and empirical insight into this process J Muir, N Reynolds Journal of General Management 37 (1), 5-30, 2011 | 25 | 2011 |
| Towards an environmentally sustainable rental housing sector TW Heffernan, EE Heffernan, N Reynolds, WJ Lee, P Cooper Housing Studies 36 (3), 397-420, 2021 | 24 | 2021 |
| Individualised rating-scale procedure: a means of reducing response style contamination in survey data? E Chami-Castaldi, N Reynolds, J Wallace | 24 | 2008 |
Antonis C SimintirasSwansea University (UK); ENAE (Spain)Verified email at swansea.ac.uk
