| Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research NK Malhotra, SS Kim, A Patil Management science 52 (12), 1865-1883, 2006 | 3498 | 2006 |
| Common method variance in advertising research: When to be concerned and how to control for it NK Malhotra, TK Schaller, A Patil Journal of Advertising 46 (1), 193-212, 2017 | 274 | 2017 |
| Alternative techniques for assessing common method variance: An analysis of the theory of planned behavior research TK Schaller, A Patil, NK Malhotra Organizational Research Methods 18 (2), 177-206, 2015 | 139 | 2015 |
| System and method for seamless access to multiple data sources D Joshi, P Dasari, A Patil US Patent App. 10/800,376, 2005 | 81 | 2005 |
| Multichannel strategies for managing the profitability of business-to-business customers JM Lawrence, AT Crecelius, LK Scheer, A Patil Journal of Marketing Research 56 (3), 479-497, 2019 | 75 | 2019 |
| Bias breakdown. NK Malhotra, A Patil, SS Kim Marketing Research 19 (1), 2007 | 73 | 2007 |
| How do specialized personal incentives enhance sales performance? The benefits of steady sales growth A Patil, N Syam Journal of Marketing 82 (1), 57-73, 2018 | 31 | 2018 |
| Long‐term oriented marketing relationships and ethical conduct in outsourcing sector NO Ndubisi, NK Malhotra, CM Capel, J Agarwal, E Satkunasingam, ... Psychology & Marketing 33 (5), 372-388, 2016 | 23 | 2016 |
| Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations NK Malhotra, AK Jain, A Patil, C Pinson, L Wu Review of marketing research, 199-253, 2010 | 20 | 2010 |
| Hunting for new customers: Assessing the drivers of effective salesperson prospecting and conversion S Gopalakrishna, AT Crecelius, A Patil Journal of Business Research 149, 916-926, 2022 | 13 | 2022 |
| Analyzing recurrent customer purchases and unobserved defections: A Bayesian data augmentation scheme S Borle, SS Singh, DC Jain, A Patil Customer Needs and Solutions 3, 11-28, 2016 | 4 | 2016 |
| Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment A Patil, NK Malhotra, M Maity International Journal of Consumer Studies 46 (4), 1428-1450, 2022 | 3 | 2022 |
| An empirical investigation of unique traits of retailing industry in emerging economies: The perspective of consumer-packaged goods manufacturers A Patil, S Borle, S Singh Journal of Business Research 154, 113254, 2023 | 1 | 2023 |
| DO SALESPEOPLE ADD VALUE IN AN ONLINE WORLD? FINANCIAL IMPLICATIONS OF MULTICHANNEL BUSINESS CUSTOMERS JM Lawrence, AT Crecelius, LK Scheer, A Patil ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 149, 2016 | | 2016 |
