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Sally Dibb
Sally Dibb
Dirección de correo verificada de coventry.ac.uk
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Citado por
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Año
Marketing: Concepts and strategies
S Dibb, L Simkin, WM Pride, OC Ferrell
Cengage Learning EMEA, 2019
1607*2019
Religious influences on shopping behaviour: An exploratory study
N Essoo, S Dibb
Journal of marketing management 20 (7-8), 683-712, 2004
10002004
Rethinking the brand concept: new brand orientation
C Simoes, S Dibb
Corporate Communications: An International Journal 6 (4), 217-224, 2001
5902001
Managing corporate identity: an internal perspective
C Simões, S Dibb, RP Fisk
Journal of the Academy of Marketing science 33 (2), 153-168, 2005
5472005
The role of corporate culture, market orientation and organisational commitment in organisational performance: The case of non-profit organisations
J Carlos Pinho, A Paula Rodrigues, S Dibb
Journal of management development 33 (4), 374-398, 2014
4062014
Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour
F Harris, H Roby, S Dibb
International Journal of Consumer Studies 40 (3), 309-318, 2016
4022016
Consumer trust in the online retail context: Exploring the antecedents and consequences
J Chen, S Dibb
Psychology & Marketing 27 (4), 323-346, 2010
3502010
Market segmentation: strategies for success
S Dibb
Marketing Intelligence & Planning 16 (7), 394-406, 1998
3461998
Consumer involvement: a new perspective
N Michaelidou, S Dibb
The Marketing Review 8 (1), 83-99, 2008
3112008
Product involvement: an application in clothing
N Michaelidou, S Dibb
Journal of Consumer Behaviour: An International Research Review 5 (5), 442-453, 2006
2932006
Big data, big decisions: The impact of big data on board level decision-making
A Merendino, S Dibb, M Meadows, L Quinn, D Wilson, L Simkin, ...
Journal of Business Research 93, 67-78, 2018
2562018
Targeting, segments and positioning
S Dibb, L Simkin
International Journal of Retail & Distribution Management 19 (3), 1991
2331991
Market segmentation: diagnosing and treating the barriers
S Dibb, L Simkin
Industrial Marketing Management 30 (8), 609-625, 2001
2212001
The application of a relationship marketing perspective in retail banking
S Dibb, M Meadows
Service Industries Journal 21 (1), 169-194, 2001
2162001
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
S Dibb, M Carrigan
European journal of marketing 47 (9), 1376-1398, 2013
2082013
The market segmentation workbook
S Dibb, L Simkin
Cengage Learning EMEA, 1996
2071996
Up, up and away: social marketing breaks free
S Dibb
Journal of Marketing Management 30 (11-12), 1159-1185, 2014
1982014
Is ‘culture’a justifiable variable for market segmentation? A cross‐cultural example
A Lindridge, S Dibb
Journal of Consumer Behaviour: An International Research Review 2 (3), 269-286, 2003
1782003
The strength of branding and positioning in services
S Dibb, L Simkin
International Journal of Service Industry Management 4 (1), 0-0, 1993
1721993
A program for implementing market segmentation
S Dibb, L Simkin
Journal of Business & Industrial Marketing 12 (1), 51-65, 1997
1601997
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Artículos 1–20