Cuauhtemoc Luna-Nevarez
Cuauhtemoc Luna-Nevarez
Texas A&M University - San Antonio
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TítuloCitado porAño
Common practices in destination website design
C Luna-Nevarez, MR Hyman
Journal of destination marketing & management 1 (1-2), 94-106, 2012
Transforming health care: Empowering therapeutic communities through technology-enhanced narratives
K Tian, P Sautter, D Fisher, S Fischbach, C Luna-Nevarez, K Boberg, ...
Journal of Consumer Research 41 (2), 237-260, 2014
Consumer attitudes toward social network advertising
C Luna-Nevarez, IM Torres
Journal of Current Issues & Research in Advertising 36 (1), 1-19, 2015
Smiles as signals of lower status in football players and fashion models: Evidence that smiles are associated with lower dominance and lower prestige
T Ketelaar, BL Koenig, D Gambacorta, I Dolgov, D Hor, J Zarzosa, ...
Evolutionary psychology 10 (3), 147470491201000301, 2012
“Showrooming” in Consumer Electronics Retailing: An Empirical Study
F Rejón-Guardia, C Luna-Nevarez
Journal of Internet Commerce 16 (2), 174-201, 2017
Utilizing mobile devices to enrich the learning style of students
EF McGovern, C Luna-Nevarez, A Baruca
Journal of Education for Business 92 (2), 89-95, 2017
Consumer response to interruption features and need for cognitive closure
M Niculescu, CR Payne, C Luna‐Nevarez
Journal of Consumer Behaviour 13 (1), 60-72, 2014
What products can benefit from African American advertising appeals? The moderating role of product involvement
IM Torres, C Luna-Nevarez
Journal of Current Issues & Research in Advertising 33 (1), 37-55, 2012
On the Use of Mobile Apps in Education: The Impact of Digital Magazines on Student Learning
C Luna-Nevarez, E McGovern
Journal of Educational Technology Systems 47 (1), 17-31, 2018
Exploring the Use of Twitter Opinion Mining (TOM) in Marketing Courses
C Luna-Nevarez
Artistic stylistic properties of fashion luxury advertisements
J Zarzosa, C Luna-Nevarez
ACR North American Advances, 2011
An Exploratory Analysis of Consumer Opinions, Ethics, and Sentiment of Neuromarketing: An Abstract
C Luna-Nevarez
Academy of Marketing Science Annual Conference, 79-80, 2017
Apps for Enhancing Student Engagement and Learning
C Ruehle, M Martin, C Luna-Nevarez, N Barnes
The Relationship Between Materialism and Environmental Consciousness: A Multilevel Analysis
R Felix, C Luna-Nevarez, A Baruca
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 509-509, 2016
Understanding the “Spillover Effect” of Negative Economic News on Consumers’ Evaluations of Online Advertising
C Luna-Nevarez
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
Engaged Reading Using the Flipboard App and Results From Student Focus Group Studies
C Luna-Nevarez
Journal of Destination Marketing & Management
C Luna-Nevarez, MR Hyman
Journal of Destination Marketing & Management 1, 94-106, 2012
Grotesque Imagery in Fashion Advertising
J Zarzosa, C Luna-Nevarez
ACR North American Advances, 2012
Illusory distance of exposure as a moderator of the mere exposure effect
A Van Kerckhove, M Geuens
Association for Consumer Research, 2012
Exploring Consumer Attitudes Toward Social Network Advertising
C Luna-Nevarez, J Zarzosa
ACR North American Advances, 2012
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