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Fariha Raza
Fariha Raza
E-mail confirmado em iobm.edu.pk
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Psychological empowerment of university academicians through job crafting in a challenging environment
H Siddiqui, F Raza, T Imran
GMJACS 7 (2), 8-8, 2017
132017
Impact of smartphones, self-determination and patience on subjective well-being of bottom of pyramid customers
F Reza, H Amir, SHA Kazmi
ReMark-Revista Brasileira de Marketing 20 (2), 279-308, 2021
82021
Does the hedonic risk appeal in advertising, effect consumer behaviour?
F Salman, F Raza, A Manzoor
Journal of Business Strategies 11 (1), 147, 2017
12017
Corporate Diversification Strategy in Local firms in Pakistan: An Exploratory Case study of Indus Pencil Industries (Pvt.) Ltd
F Raza, Z Rashidi
Global Management Journal for Academic & Corporate Studies (GMJACS) 5 (2), 29-40, 2015
12015
Discovering Issues in Cross-Cultural Adaptation of Questionnaire Through PLS-SEM Analysis
F Reza, H Amir
State of the Art in Partial Least Squares Structural Equation Modeling (PLS …, 2023
2023
CRAFTING GREEN CULTURE AROUND THE COMPONENTS AND CHALLENGES IN THE HIGHER EDUCATION INSTITUTES IN PAKISTAN
H Siddiqui, GK Hummayun, F Raza
Pakistan Journal of International Affairs 6 (1), 2023
2023
The Internet of Things and Changing Consumer Behavior in Bottom of the Pyramid Segment for Technology Innovation
F Raza, JA Qureshi, A Salam
Market Forces 16 (2), 1-18, 2021
2021
Essentiality of non-essential purchases for digitally influenced bottom of pyramid customers
F Reza, H Amir
Business & Economic Review 12 (4), 71-95, 2020
2020
Why Toyota Survived the Recall Crisis? An Analysis of Consumer Based brand Equity for Toyota
F Raza, J Qureshi
Journal of Independent Studies and Research (JISR) - Management, Social …, 2016
2016
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