| Introducción al marketing AB Casado Díaz, R Sellers Rubio Editorial Club Universitario, 2010 | 528* | 2010 |
| Dirección de marketing AB Casado Díaz, R Sellers Rubio Editorial Club Universitario, 2006 | 463* | 2006 |
| A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making E Kauffmann, J Peral, D Gil, A Ferrández, R Sellers, H Mora Industrial Marketing Management 90 (October), 523-537, 2020 | 245 | 2020 |
| The stock market's reaction to quality certification: Empirical evidence from Spain JL Nicolau, R Sellers European Journal of Operational Research 142 (3), 632-641, 2002 | 164 | 2002 |
| The quality of quality awards: diminishing information asymmetries in a hotel chain JL Nicolau, R Sellers Journal of Business Research 63 (8), 832-839, 2010 | 152 | 2010 |
| Estimating the willingness to pay for a sustainable wine using a Heckit model R Sellers-Rubio, JL Nicolau-Gonzalbez Wine Economics and Policy 5 (2), 96-104, 2016 | 138 | 2016 |
| Economic efficiency in supermarkets: evidences in Spain R Sellers-Rubio, F Mas-Ruiz International Journal of Retail & Distribution Management 34 (2), 155-171, 2006 | 128 | 2006 |
| Would you pay a price premium for a sustainable wine? The voice of the Spanish consumer R Sellers Agriculture and Agricultural Science Procedia 8, 10-16, 2016 | 114 | 2016 |
| The influence of size on winery performance: Evidence from Italy R Sellers, V Alampi-Sottini Wine Economics and Policy 5 (1), 33-41, 2016 | 113 | 2016 |
| Managing marketing decision-making with Sentiment Analysis: an evaluation of the main product features using text data mining E Kauffmann, J Peral, D Gil, A Ferrández, R Sellers, H Mora Sustainability 11 (15), 4235, 2019 | 104 | 2019 |
| The differentiated effects of CSR actions in the service industry AB Casado-Díaz, JL Nicolau-Gonzálbez, F Ruiz-Moreno, R Sellers-Rubio Journal of Services Marketing 28 (7), 558-565, 2014 | 101 | 2014 |
| Analyzing hotel efficiency from a regional perspective: The role of environmental determinants R Sellers-Rubio, AB Casado-Díaz International Journal of Hospitality Management 75, 75-85, 2018 | 80 | 2018 |
| The free breakfast effect: an experimental approach to the zero price model in tourism JL Nicolau, R Sellers Journal of Travel Research 51 (3), 243-249, 2012 | 78 | 2012 |
| An empirical analysis of productivity growth in retail services: evidence from Spain R Sellers-Rubio, F Mas-Ruiz International Journal of Service Industry Management 18 (1), 52-69, 2007 | 76 | 2007 |
| Evaluating the economic performance of Spanish wineries R Sellers‐Rubio International Journal of Wine Business Research 22 (1), 73-84, 2010 | 69 | 2010 |
| Efficiency determinants in retail stores: a Bayesian framework AG Assaf, C Barros, R Sellers-Rubio Omega 39 (3), 283-292, 2011 | 59 | 2011 |
| Technical efficiency in the retail food industry: the influence of inventory investment, wage levels, and age of the firm R Sellers-Rubio, FJ Más-Ruiz European Journal of Marketing 43 (5/6), 652-669, 2009 | 57 | 2009 |
| Productivity growth in the winery sector: evidence from Italy and Spain R Sellers-Rubio, V Alampi Sottini, S Menghini International Journal of Wine Business Research 28 (1), 59-75, 2016 | 54 | 2016 |
| University efficiency: complementariness versus trade‐off between teaching, research and administrative activities R Sellers‐Rubio, FJ Mas‐Ruiz, AB Casado‐Díaz Higher Education Quarterly 64 (4), 373-391, 2010 | 54 | 2010 |
| El comercio electrónico y el futuro del canal de distribución turístico A Azorin Escolano, R Sellers Rubio Investigaciones Europeas de Dirección y Economía de la Empresa 7 (1), 13-36, 2001 | 52 | 2001 |
Ana B. Casado-Díaz (ORCID: 0000-00...University of Alicante (Spain)Dirección de correo verificada de gcloud.ua.es
