| Social media and luxury brand management: The case of Burberry M Phan, R Thomas, K Heine Journal of Global Fashion Marketing 2 (4), 213-222, 2011 | 375 | 2011 |
| Trading-up mass-market goods to luxury products K Heine, M Phan Australasian Marketing Journal 19 (2), 108-114, 2011 | 154 | 2011 |
| Relational competency's role in Southeast Asia business partnerships MCT Phan, CW Styles, PG Patterson Journal of business research 58 (2), 173-184, 2005 | 150 | 2005 |
| Marketing mix and customer equity of SPA brands: Cross-cultural perspectives CH Lee, E Ko, H Tikkanen, MCT Phan, G Aiello, R Donvito, S Raithel Journal of Business Research 67 (10), 2155-2163, 2014 | 99 | 2014 |
| Do social media enhance consumer's perception and purchase intentions of luxury fashion brands? M Phan Vikalpa: The Journal for Decision Makers 36 (1), 2011 | 69 | 2011 |
| Product attributes' effects on perceived values and repurchase intention in Korea, USA, and France E Ko, MA Lee, MY Lee, M Phan, KH Kim, YK Hwang, LD Burns Journal of Global Scholars of Marketing Science 21 (3), 155-166, 2011 | 58 | 2011 |
| Personality-driven luxury brand management K Heine, G Atwal, S Crener-Ricard, M Phan Journal of Brand Management 25, 474-487, 2018 | 41 | 2018 |
| Authenticity and prestige: what luxury brands could learn from the wine industry? K Heine, M Phan, G Atwal Luxury Research Journal 1 (2), 177-190, 2016 | 34 | 2016 |
| Introduction: Social media marketing and luxury brands M Phan, SY Park Journal of Global Fashion Marketing 5 (3), 195-196, 2014 | 28 | 2014 |
| Innovation de services: étude de cas du Plaza Athénée Paris M Phan Décisions marketing, 9-19, 2007 | 21 | 2007 |
| A Case Study of Shanghai Tang K Heine, M Phan Asia Marketing Journal 15 (1), 1, 2013 | 12 | 2013 |
| Identity-based luxury brand management K Heine, M Phan, V Waldschmidt The Management of Luxury, London, Kogan Page, URL:< http://upmarkit. com …, 2014 | 9 | 2014 |
| The role of relational competence in successful international business partnerships: A southeast Asian perspective M Phan, C Styles, P Patterson The University of New South Wales Working Paper Series (00/5), 2000 | 5 | 2000 |
| An empirical examination of the trust development process linking firm and personal characteristics in an international setting M Phan, C Styles, P Patterson Proceedings of the 28th European Marketing Academy Conference (EMAC) 1, 27, 1999 | 5 | 1999 |
| The luxury roundtable: does the luxury business need a rethink? MM Sanwal, R Suresh, P Khanna, M Phan, A Som, P Sinha Vikalpa 36 (1), 73-88, 2011 | 4 | 2011 |
| The luxury brand-building canvas M Eisenberg, K Heine, M Phan Global Marketing Conference, 236-236, 2016 | 2 | 2016 |
| Managing country-of-origin effects for luxury brand building in China K Heine, M Phan, M Massarini, J He Global Fashion Management Conference, 804-809, 2015 | 2 | 2015 |
| Introduction to the Special section: The Mystique of Luxury Brands I Phau, M Phan, M Lwin, AS Shimul Journal of Business Research, 155-155 p., 2017 | 1 | 2017 |
| LUXURY RETAIL SERVICES: WHAT DO CHINESE CONSUMERS EXPECT? M Phan, S Han Global Fashion Management Conference, 529-530, 2017 | 1 | 2017 |
| ROLE OF SOCIAL MEDIA IN FASHION MARKETING: CURRENT TRENDS IN FRANCE M Phan Global Fashion Management Conference, 904-905, 2015 | 1 | 2015 |
