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Akira Asada
Akira Asada
Kanda University of International Studies
Verified email at kanda.kuis.ac.jp
Title
Cited by
Cited by
Year
Determinants of word-of-mouth influence in sport viewership
A Asada, YJ Ko
Journal of Sport Management 30 (2), 192-206, 2016
892016
Exploring the relationship among leisure engagement, affective and cognitive leisure involvement, and subjective happiness: A mediating role of leisure satisfaction
H Matsumoto, S Sato, A Asada, K Chiashi
World Leisure Journal 60 (2), 111-126, 2018
472018
Perceived influence of word-of-mouth recommendation on sport-watching behavior: A gender difference perspective.
A Asada, YJ Ko
Sport Marketing Quarterly 28 (3), 2019
312019
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
A Asada, YJ Ko
Journal of Sport Management 33 (6), 530-545, 2019
262019
Effects of relative size and homogeneity of sports fan community on potential fans’ support intentions
A Asada, YJ Ko, WE Jang
Journal of Sport Management 34 (2), 103-119, 2020
172020
The effects of athlete activism on league credibility, event legacy, and event involvement: A crisis communication perspective
A Asada, Y Inoue, Y Chang
International Journal of Sport Communication 14 (4), 507-529, 2021
62021
Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory
YJ Ko, A Asada, W Jang, D Kim, Y Chang
Sport Management Review 25 (5), 820-846, 2022
42022
Switching schools: examining the networks, antecedents, and on-court outcomes of NCAA Division I men’s basketball transfers
ND Pifer, MR Huml, A Asada
Journal of Issues in Intercollegiate Athletics 14 (1), 30, 2021
42021
Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research.
YJ Ko, DH Kwak, EW Jang, JS Lee, A Asada, Y Chang, D Kim, S Pradhan, ...
Sport Marketing Quarterly 32 (1), 2023
32023
The Effects of Self-Brand Connection and Self-Construal on Consumers' Psychological and Behavioral Responses to Athlete Scandals
A Arai, YJ Ko, A Asada, D Connaughton
Sport Marketing Quarterly 32 (1), 62-75, 2023
22023
Post-event effects: A new perspective on giveaway items distributed at sporting events
A Asada, A Arai
Journal of Global Sport Management 8 (1), 281-301, 2023
22023
Supporting sacrifice or condemning belief: Consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
A Asada, J Sanderson
International Journal of Sport Management and Marketing 20 (5-6), 334-355, 2020
22020
北米スポーツマネジメント学会 2014 年度大会
浅田瑛, 隅野美砂輝
スポーツマネジメント研究 7 (1), 39-43, 2015
22015
Eff ects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
A Asada, M Yan, YJ Ko, JS Lee
Sport Marketing Quarterly 32 (2), 137-149, 2023
12023
Word-of-mouth effectiveness in new fan acquisition: a mediating role of resident prototypicality
A Asada, YJ Ko
Sport Management Review 26 (1), 93-113, 2023
12023
Team Representation: Scale Development and Validation
A Asada, KRN Reifurth
Journal of Sport Management 37 (4), 272-289, 2023
2023
Self-imagery and advertising effectiveness: the role of sense of presence
W Jang, SY Lee, A Asada
The Journal of General Psychology 150 (2), 212-233, 2023
2023
Unity vs. uniqueness: In social media messaging, which is more effective?
A Asada
Texas CEO Magazine, 84-85, 2020
2020
アスリートのブランド価値のマネジメント 常に 「みられる」 存在のアスリートをマネジメントする
新井彬子, 浅田瑛
スポーツマネジメント研究 10 (1), 7-18, 2018
2018
北米スポーツマネジメント学会 2015 年度大会
浅田瑛
スポーツマネジメント研究 8 (1), 34-38, 2016
2016
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