| The effect of corporate social responsibility (CSR) activities on companies with bad reputations Y Yoon, Z Gürhan-Canli, N Schwarz Journal of consumer psychology 16 (4), 377-390, 2006 | 1935 | 2006 |
| Managing brands and customer engagement in online brand communities J Wirtz, A Den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ... Journal of service Management 24 (3), 223-244, 2013 | 1064 | 2013 |
| Cultural variations in country of origin effects Z Gürhan-Canli, D Maheswaran Journal of marketing research 37 (3), 309-317, 2000 | 949 | 2000 |
| Withholding consumption: A social dilemma perspective on consumer boycotts S Sen, Z Gürhan-Canli, V Morwitz Journal of Consumer research 28 (3), 399-417, 2001 | 837 | 2001 |
| The social psychology of consumer behaviour R Bagozzi, Z Gurhan-Canli, J Priester McGraw-Hill Education (UK), 2002 | 715 | 2002 |
| “My” brand or “our” brand: The effects of brand relationship dimensions and self-construal on brand evaluations V Swaminathan, KL Page, Z Gürhan-Canli Journal of consumer research 34 (2), 248-259, 2007 | 689 | 2007 |
| When corporate image affects product evaluations: The moderating role of perceived risk Z Gürhan-Canli, R Batra Journal of marketing research 41 (2), 197-205, 2004 | 671 | 2004 |
| Determinants of country-of-origin evaluations Z Gürhan-Canli, D Maheswaran Journal of Consumer Research 27 (1), 96-108, 2000 | 585 | 2000 |
| The effects of extensions on brand name dilution and enhancement Z Gürhan-Canli, D Maheswaran Journal of marketing research 35 (4), 464-473, 1998 | 532 | 1998 |
| The effects of extensions on the family brand name: An accessibility-diagnosticity perspective R Ahluwalia, Z Gürhan-Canli Journal of consumer research 27 (3), 371-381, 2000 | 503 | 2000 |
| The role of materialism, religiosity, and demographics in subjective well‐being PA La Barbera, Z Gürhan Psychology & Marketing 14 (1), 71-97, 1997 | 459 | 1997 |
| Consumers and brands across the globe: Research synthesis and new directions Z Gürhan-Canli, G Sarial-Abi, C Hayran Journal of International Marketing 26 (1), 96-117, 2018 | 179 | 2018 |
| Base-rate information in consumer attributions of product-harm crises J Lei, N Dawar, Z Gürhan-Canli Journal of Marketing Research 49 (3), 336-348, 2012 | 147 | 2012 |
| Effect of regulatory focus on selective information processing Y Yoon, G Sarial-Abi, Z Gürhan-Canli Journal of Consumer Research 39 (1), 93-110, 2012 | 139 | 2012 |
| Knowledge creation in consumer research: Multiple routes, multiple criteria JG Lynch Jr, JW Alba, A Krishna, VG Morwitz, Z Gürhan-Canli Journal of Consumer Psychology 22 (4), 473-485, 2012 | 129 | 2012 |
| The effect of expected variability of product quality and attribute uniqueness on family brand evaluations Z Gürhan-Canli Journal of Consumer Research 30 (1), 105-114, 2003 | 119 | 2003 |
| Drawing inferences about others on the basis of corporate associations Y Yoon, Z Gürhan-Canli, B Bozok Journal of the Academy of Marketing Science 34 (2), 167-173, 2006 | 111 | 2006 |
| Acquisition and impact of consumer expertise D Maheswaran, B Sternthal, Z Gürhan Journal of Consumer Psychology 5 (2), 115-133, 1996 | 94 | 1996 |
| The influence of mating mind-sets on brand extension evaluation AB Monga, Z Gürhan-Canli Journal of Marketing Research 49 (4), 581-593, 2012 | 81 | 2012 |
| A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences C Hayran, L Anik, Z Gürhan-Canli PLoS One 15 (4), e0232318, 2020 | 79 | 2020 |
