Diogo Hildebrand
Diogo Hildebrand
Baruch College, CUNY
Dirección de correo verificada de baruch.cuny.edu
Título
Citado por
Citado por
Año
Corporate social responsibility: a corporate marketing perspective
D Hildebrand, S Sen, CB Bhattacharya
European journal of marketing, 2011
2602011
Consumer responses to corporate social responsibility (CSR) contribution type
D Hildebrand, Y DeMotta, S Sen, A Valenzuela
Journal of Consumer Research 44 (4), 738-758, 2017
542017
Consumer-company identification: development and validation of a scale
DFN Hildebrand, DVDH Fernandes, AR Veloso, LA Slongo
BAR-Brazilian Administration Review 7 (3), 276-293, 2010
372010
Marketing e o mercado infantil
AR VELOSO, D HILDEBRAND, MC CAMPOMAR
São Paulo: Cengage Learning, 2012
332012
In-group and out-group influences on the consumption behavior of minority groups: The case of gay men
D Hildebrand, Y DeMotta, S Sen, K Kongsompong
Journal of Public Policy & Marketing 32 (1_suppl), 70-78, 2013
242013
A criança no varejo de baixa renda
AR Veloso, DFN Hildebrand, PRC Daré, MC Campomar
RAE eletrônica 7 (2), 0-0, 2008
202008
Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad
IA Guitart, G Hervet, D Hildebrand
International Journal of Advertising 38 (1), 154-170, 2019
122019
Culturally contingent cravings: how holistic thinking influences consumer responses to food appeals
D Hildebrand, RD Harding, R Hadi
Journal of Consumer Psychology 29 (1), 39-59, 2019
112019
Visual representation of the buying act by children of high-income families.
A Rodriguez Veloso, D Fajardo Nunes Hildebrand
Brazilian Business Review (English Edition) 10 (3), 2013
11*2013
Representação social do ato de comprar para o consumidor infantil de alta renda
AR Veloso, DFN Hildebrand
Anais do XXXI Encontro da ANPAD, Rio de Janeiro/RJ, 2007
82007
A Criança no ambiente varejista: estudo exploratório na base da pirâmide
AR Veloso, DFN Hildebrand
ENCONTRO DE MARKETING (EMA) 2, 2006
82006
Dressed to impress: the effect of victim attire on helping behavior
SW Carvalho, D Hildebrand, S Sen
Journal of the Association for Consumer Research 4 (4), 376-386, 2019
42019
Coleta de desenhos com crianças como ferramenta de pesquisa de marketing
AR Veloso, DF Hildebrand, CA Albuquerque
SemeAd, XVI, 2013
42013
Uma visão holística da criança no varejo de baixa renda
AR Veloso, DFN Hildebrand, PRC Daré
EMA 3, 2008, 2008
42008
Factors that influence the use of birth control by Brazilian adolescents
DFN Hildebrand, AR Veloso
Brazilian Business Review 9 (Special Ed), 120-153, 2012
3*2012
A identificação consumidor-empresa pelo prisma institucional: o valor como capital para a empresa
DFN Hildebrand, LA Slongo
Anais do Encontro Nacional da Associação Nacional de Pós-Graduação e …, 2006
32006
Globalization according to German and Brazilian students: A comparative study
DFN Hildebrand, GM Umeda
Brazilian Business Review 2 (2), 138-154, 2005
3*2005
The impact of acquisition mode on expected speed of product mastery and subsequent consumer behavior
R Dustin Harding, D Hildebrand, T Kramer, JD Lasaleta
Journal of Consumer Research 46 (1), 140-158, 2019
22019
Online advertising disclaimers in unregulated markets: use of disclaimers by multinational and local companies in the Brazilian toy industry
AR Veloso, D Hildebrand, KBGB Sresnewsky
International Journal of Advertising 36 (6), 893-909, 2017
22017
Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining
A Wongkitrungrueng, D Hildebrand, S Sen, K Nuttavuthisit
Journal of Consumer Psychology 30 (3), 447-465, 2020
12020
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Artículos 1–20