| Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection N Kim, E Chun, E Ko International Marketing Review 34 (2), 254-271, 2017 | 165 | 2017 |
| A study of a social content model for sustainable development in the fast fashion industry J Jang, E Ko, E Chun, E Lee Journal of Global Fashion Marketing 3 (2), 61-70, 2012 | 125 | 2012 |
| Which content types increase participation in fashion social platforms? E Ko, E Chun, S Song, KH Kim Journal of Global Scholars of Marketing Science 23 (3), 297-313, 2013 | 39 | 2013 |
| Korean beauty in a global cultural context E Ko, E Chun, S Lee Journal of Global Fashion Marketing 2 (4), 200-212, 2011 | 24 | 2011 |
| Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method E Ko, E Chun, S Song, P Mattila Journal of Global Scholars of Marketing Science 25 (1), 37-48, 2015 | 23 | 2015 |
| Perceived consumption value, pro-environmental belief, attitude, eWOM, and purchase intention toward upcycling fashion products E Chun, W Jiang, J Yu, E Ko Fashion & Textile Research Journal 20 (2), 177-190, 2018 | 20 | 2018 |
| Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index” E Chun, H Joung, YJ Lim, E Ko Journal of Global Scholars of Marketing Science 31 (3), 437-452, 2021 | 19 | 2021 |
| The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors E Chun, J Ko, J Lee, E Ko Journal of Global Scholars of Marketing Science 23 (1), 72-91, 2013 | 19 | 2013 |
| Collaboration strategies of fashion companies and customer attitudes E Chun, LS Niehm Journal of Global Academy of Marketing 20 (1), 4-14, 2010 | 19 | 2010 |
| The effects of environmental claim types and consumer vocabulary on eco fashion advertisement M Kim, E Chun, E Ko Fashion & Textile Research Journal 19 (2), 166-179, 2017 | 14 | 2017 |
| A decision model development for crowdsourcing in the fashion industry E Chun, S Song, E Ko Journal of Global Scholars of Marketing Science 24 (4), 411-425, 2014 | 13 | 2014 |
| Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation J Ko, E Ko, E Chun Journal of Global Fashion Marketing 8 (2), 125-142, 2017 | 10 | 2017 |
| A study on the types of product review on mobile beauty app, perceived information authenticity, brand attitude, purchase intention and e-wom Intention E Chun, HM Seok, M Chung, E Ko Fashion & Textile Research Journal 19 (2), 180-193, 2017 | 9 | 2017 |
| Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta D Jeong, E Chun, E Ko Journal of Global Fashion Marketing 12 (1), 77-94, 2021 | 6 | 2021 |
| Applying PLM approach for sustainable new product development in fashion industry E Chun, J Han, E Ko Fashion & Textile Research Journal 20 (1), 34-49, 2018 | 5 | 2018 |
| How consumer’s review on beauty mobile application affects perceived information authenticity, brand attitude, purchase intention and electronicword-of-mouth (e-wom) H Seok, M Chung, E Chun, E Ko Global Marketing Conference, 1612-1613, 2016 | 2 | 2016 |
| A STUDY ON THE SHOPPING VALUES, ATTITUDES AND BEHAVIORAL INTENTIONS OF CHINESE CONSUMERS TOWARD CROSS-BORDER SHOPPING S Kim, W Jiang, E Chun Global Marketing Conference, 337-338, 2016 | 2 | 2016 |
| Video advertising for luxury brands T Gogichaishvili, JS Jung, E Chun, E Ko Global Marketing Conference, 618-618, 2016 | 1 | 2016 |
| The role of fashion leaders on the fashion social platform: Implications of knowledge sharing in the Korean fashion industry E Chun, E Ko Global Marketing Conference, 1696-1698, 2014 | 1 | 2014 |
| THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM H Joung, YJ Lim, E Chun, E Ko Global Marketing Conference, 1590-1591, 2018 | | 2018 |
