Survey-software implicit association tests: A methodological and empirical analysis TP Carpenter, R Pogacar, C Pullig, M Kouril, S Aguilar, J LaBouff, ... Behavior research methods 51, 2194-2208, 2019 | 334 | 2019 |
Ethically deployed defaults: Transparency and consumer protection through disclosure and preference articulation M Steffel, EF Williams, R Pogacar Journal of Marketing Research 53 (5), 865-880, 2016 | 165 | 2016 |
The effects of linguistic devices on consumer information processing and persuasion: A language complexity× processing mode framework R Pogacar, LJ Shrum, TM Lowrey Journal of Consumer Psychology 28 (4), 689-711, 2018 | 81 | 2018 |
Sounds good: Phonetic sound patterns in top brand names R Pogacar, E Plant, LF Rosulek, M Kouril Marketing Letters 26, 549-563, 2015 | 58 | 2015 |
Is Nestlé a lady? The feminine brand name advantage R Pogacar, J Angle, TM Lowrey, LJ Shrum, FR Kardes Journal of Marketing 85 (6), 101-117, 2021 | 50 | 2021 |
Conducting IAT research within online surveys: A procedure, validation, and open source tool T Carpenter, R Pogacar, C Pullig, M Kouril, J LaBouff, S Aguilar, ... Preprint]. doi 10, 2018 | 41 | 2018 |
Implicit and explicit preferences for brand name sounds R Pogacar, M Kouril, TP Carpenter, JJ Kellaris Marketing Letters 29, 241-259, 2018 | 24 | 2018 |
Isenberg., N., & Chakroff, A.(in press). Survey-software Implicit Association Tests: A methodological and empirical analysis T Carpenter, R Pogacar, C Pullig, M Kouril, S Aguilar, JP LaBouff Behavior Research Methods, 0 | 16 | |
Building and analyzing implicit association tests for online surveys: A tutorial and open-source tool T Carpenter, R Pogacar, C Pullig, M Kouril, J LaBouff, S Aguilar, ... Retrieved from osf. io/preprints/psyarxiv/6xdyj, 2017 | 14 | 2017 |
Sound symbolism in translation: A case study of character names in Charles Dickens’s Oliver Twist R Pogacar, AP Peterlin, NK Pokorn, T Pogačar Translation and Interpreting Studies 12 (1), 137-161, 2017 | 12 | 2017 |
Tools and methods for measuring implicit consumer cognition R Pogacar, TP Carpenter, CE Shenk, M Kouril Handbook of research methods in consumer psychology, 160-181, 2019 | 9 | 2019 |
Measuring implicit cognition in Qualtrics with iatgen: A free, user-friendly tool for building survey-based IATs TP Carpenter, CP Pullig, R Pogacar, M Kouril, J LaBouff, N Isenberg Annual Meeting of the Society for Personality and Social Psychology, 2017 | 9 | 2017 |
The influence of marketing language on brand attitudes and choice R Pogacar, TM Lowrey, LJ Shrum The Routledge companion to consumer behavior, 263-275, 2017 | 7 | 2017 |
Conducting IAT research within online surveys: A procedure, validation, and open source tool. PsyArXiv T Carpenter, R Pogacar, C Pullig, M Kouril, S Aguilar, JP LaBouff, ... | 6 | 2018 |
Is Nike female? Exploring the role of sound symbolism in predicting brand name gender S Moorthy, R Pogacar, S Khan, Y Xu Proceedings of the 2018 Conference on Empirical Methods in Natural Language …, 2018 | 6 | 2018 |
Cognitive influences on brand attitudes FR Kardes, R Pogacar, R Hassey, R Wu The Routledge Companion to Consumer Behavior, 2017 | 4 | 2017 |
Language and consumer psychology. R Pogacar, A Mecit, F Gao, LJ Shrum, TM Lowrey American Psychological Association, 2022 | 3 | 2022 |
Follow your nose when it sounds right: How brand names influence consumer responses to product scents M Carnevale, R Hadi, D Luna, R Pogacar Journal of Business Research 157, 113578, 2023 | 2 | 2023 |
Do defaults work when they’re disclosed? Effectiveness and perceived ethicality of disclosed defaults R Pogacar, M Steffel, E Williams, A Figueras ACR North American Advances, 2014 | 2 | 2014 |
Brand Attitude Structure FR Kardes, R Pogacar, R Hassey, R Wu The Routledge Companion to Consumer Behavior, 243-259, 2017 | 1 | 2017 |