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Ruth Pogacar
Ruth Pogacar
Associate Professor, University of Calgary, Haskayne School of Business
Dirección de correo verificada de haskayne.ucalgary.ca - Página principal
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Citado por
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Año
Survey-software implicit association tests: A methodological and empirical analysis
TP Carpenter, R Pogacar, C Pullig, M Kouril, S Aguilar, J LaBouff, ...
Behavior research methods 51, 2194-2208, 2019
3342019
Ethically deployed defaults: Transparency and consumer protection through disclosure and preference articulation
M Steffel, EF Williams, R Pogacar
Journal of Marketing Research 53 (5), 865-880, 2016
1652016
The effects of linguistic devices on consumer information processing and persuasion: A language complexity× processing mode framework
R Pogacar, LJ Shrum, TM Lowrey
Journal of Consumer Psychology 28 (4), 689-711, 2018
812018
Sounds good: Phonetic sound patterns in top brand names
R Pogacar, E Plant, LF Rosulek, M Kouril
Marketing Letters 26, 549-563, 2015
582015
Is Nestlé a lady? The feminine brand name advantage
R Pogacar, J Angle, TM Lowrey, LJ Shrum, FR Kardes
Journal of Marketing 85 (6), 101-117, 2021
502021
Conducting IAT research within online surveys: A procedure, validation, and open source tool
T Carpenter, R Pogacar, C Pullig, M Kouril, J LaBouff, S Aguilar, ...
Preprint]. doi 10, 2018
412018
Implicit and explicit preferences for brand name sounds
R Pogacar, M Kouril, TP Carpenter, JJ Kellaris
Marketing Letters 29, 241-259, 2018
242018
Isenberg., N., & Chakroff, A.(in press). Survey-software Implicit Association Tests: A methodological and empirical analysis
T Carpenter, R Pogacar, C Pullig, M Kouril, S Aguilar, JP LaBouff
Behavior Research Methods, 0
16
Building and analyzing implicit association tests for online surveys: A tutorial and open-source tool
T Carpenter, R Pogacar, C Pullig, M Kouril, J LaBouff, S Aguilar, ...
Retrieved from osf. io/preprints/psyarxiv/6xdyj, 2017
142017
Sound symbolism in translation: A case study of character names in Charles Dickens’s Oliver Twist
R Pogacar, AP Peterlin, NK Pokorn, T Pogačar
Translation and Interpreting Studies 12 (1), 137-161, 2017
122017
Tools and methods for measuring implicit consumer cognition
R Pogacar, TP Carpenter, CE Shenk, M Kouril
Handbook of research methods in consumer psychology, 160-181, 2019
92019
Measuring implicit cognition in Qualtrics with iatgen: A free, user-friendly tool for building survey-based IATs
TP Carpenter, CP Pullig, R Pogacar, M Kouril, J LaBouff, N Isenberg
Annual Meeting of the Society for Personality and Social Psychology, 2017
92017
The influence of marketing language on brand attitudes and choice
R Pogacar, TM Lowrey, LJ Shrum
The Routledge companion to consumer behavior, 263-275, 2017
72017
Conducting IAT research within online surveys: A procedure, validation, and open source tool. PsyArXiv
T Carpenter, R Pogacar, C Pullig, M Kouril, S Aguilar, JP LaBouff, ...
62018
Is Nike female? Exploring the role of sound symbolism in predicting brand name gender
S Moorthy, R Pogacar, S Khan, Y Xu
Proceedings of the 2018 Conference on Empirical Methods in Natural Language …, 2018
62018
Cognitive influences on brand attitudes
FR Kardes, R Pogacar, R Hassey, R Wu
The Routledge Companion to Consumer Behavior, 2017
42017
Language and consumer psychology.
R Pogacar, A Mecit, F Gao, LJ Shrum, TM Lowrey
American Psychological Association, 2022
32022
Follow your nose when it sounds right: How brand names influence consumer responses to product scents
M Carnevale, R Hadi, D Luna, R Pogacar
Journal of Business Research 157, 113578, 2023
22023
Do defaults work when they’re disclosed? Effectiveness and perceived ethicality of disclosed defaults
R Pogacar, M Steffel, E Williams, A Figueras
ACR North American Advances, 2014
22014
Brand Attitude Structure
FR Kardes, R Pogacar, R Hassey, R Wu
The Routledge Companion to Consumer Behavior, 243-259, 2017
12017
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Artículos 1–20