Héctor San Martín Gutiérrez
Héctor San Martín Gutiérrez
Profesor de Marketing, Universidad de Cantabria
Verified email at unican.es
Title
Cited by
Cited by
Year
Tourist satisfaction a cognitive-affective model
IR del Bosque, H San Martín
Annals of tourism research 35 (2), 551-573, 2008
12262008
Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation
H San Martín, IAR Del Bosque
Tourism management 29 (2), 263-277, 2008
11622008
Influence of the user’s psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework
H San Martín, Á Herrero
Tourism Management 33 (2), 341-350, 2012
6152012
The role of expectations in the consumer satisfaction formation process: Empirical evidence in the travel agency sector
IAR Del Bosque, H San Martín, J Collado
Tourism management 27 (3), 410-419, 2006
2992006
Explaining the adoption of social networks sites for sharing user-generated content: A revision of the UTAUT2
Á Herrero, H San Martín
Computers in Human Behavior 71, 209-217, 2017
2012017
Determinants of economic and social satisfaction in manufacturer–distributor relationships
IR del Bosque Rodríguez, JC Agudo, HSM Gutiérrez
Industrial Marketing Management 35 (6), 666-675, 2006
1992006
Estudio de la imagen de destino turístico y el proceso global de satisfacción: adopción de un enfoque integrador
H San Martín
Santander: Tesis en opción al grado de Doctorado en Administración de …, 2005
181*2005
Developing and testing a global model to explain the adoption of websites by users in rural tourism accommodations
Á Herrero, H San Martín
International Journal of Hospitality Management 31 (4), 1178-1186, 2012
1342012
An integrative model of destination brand equity and tourist satisfaction
H San Martín, A Herrero, MM García de los Salmones
Current issues in tourism 22 (16), 1992-2013, 2019
1092019
How online search behavior is influenced by user-generated content on review websites and hotel interactive websites
Á Herrero, H San Martín, JM Hernández
International Journal of Contemporary Hospitality Management, 2015
922015
An exploration of the effects of past experience and tourist involvement on destination loyalty formation
H San Martin, J Collado, I Rodriguez del Bosque
Current Issues in Tourism 16 (4), 327-342, 2013
852013
Análisis de la imagen en turismo mediante técnicas estructuradas y no estructuradas: implicaciones competitivas para los destinos turísticos
HSM Gutiérrez, IAR del Bosque Rodríguez, RV Casielles
RAE: Revista Asturiana de Economía, 69-91, 2006
852006
A framework for tourist expectations
IR Bosque, HS Martin, J Collado, MMG Salmones
International Journal of Culture, Tourism and Hospitality Research 3 (2 …, 2009
742009
Examining the hierarchy of destination brands and the chain of effects between brand equity dimensions
Á Herrero, H San Martin, J Collado
Journal of Destination Marketing & Management 6 (4), 353-362, 2017
622017
Los factores estímulo y personales como determinantes de la formación de la imagen de marca de los destinos turísticos: un estudio aplicado a los turistas que visitan un …
HSM Gutiérrez, IR del Bosque
Cuadernos de Economía y Dirección de la Empresa 13 (43), 37-63, 2010
552010
Residentsʼ attitudes and behavioural support for tourism in host communities
HS Martín, MMG de los Salmones Sanchez, Á Herrero
Journal of Travel & Tourism Marketing 35 (2), 231-243, 2018
512018
Effects of the risk sources and user involvement on e-commerce adoption: application to tourist services
A Herrero, H San Martín
Journal of Risk Research 15 (7), 841-855, 2012
442012
Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector
ÁH Crespo, HSM Gutiérrez, JMH Mogollón
Revista Espanola de Investigacion de marketing ESIC 19 (1), 12-23, 2015
432015
Influence of country image on country brand equity: Application to higher education services
Á Herrero-Crespo, HSM Gutiérrez, M del Mar Garcia-Salmones
International Marketing Review, 2016
342016
El proceso global de satisfacción bajo múltiples estándares de comparación: el papel moderador de la familiaridad, la involucración y la interacción cliente-servicio
H San Martín Gutiérrez, J Collado Agudo, ...
Escuela Superior de Gestión Comercial y Marketing, 2008
282008
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