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Denise Bortree
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Year
Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles
DS Bortree, T Seltzer
Public relations review 35 (3), 317-319, 2009
9602009
Presentation of self on the web: An ethnographic study of teenage girls’ weblogs
DS Bortree
Education, Communication & Information 5 (1), 25-39, 2005
4332005
Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis
MW DiStaso, DS Bortree
Public Relations Review 38 (3), 511-514, 2012
1842012
A tale of two sources in native advertising: Examining the effects of source credibility and priming on content, organizations, and media evaluations
M Wu, Y Huang, R Li, DS Bortree, F Yang, A Xiao, R Wang
American Behavioral Scientist 60 (12), 1492-1509, 2016
1512016
Advancing relationship management theory: Mapping the continuum of relationship types
RD Waters, DS Bortree
Public Relations Review 38 (1), 123-127, 2012
1072012
The state of CSR communication research: A summary and future direction
DS Bortree
Public Relations Journal 8 (3), 1-8, 2014
1032014
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
M Vafeiadis, DS Bortree, C Buckley, P Diddi, A Xiao
Journal of Product & Brand Management 29 (2), 209-222, 2020
992020
Exploring adolescent–organization relationships: A study of effective relationship strategies with adolescent volunteers
DS Bortree
Journal of Public Relations Research 22 (1), 1-25, 2010
932010
The impact of green initiatives on environmental legitimacy and admiration of the organization
DS Bortree
Public Relations Review 35 (2), 133-135, 2009
912009
Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship
R D. Waters, D Sevick Bortree, N TJ Tindall
Employee relations 35 (6), 613-629, 2013
802013
Race and inclusion in volunteerism: Using communication theory to improve volunteer retention
DS Bortree, RD Waters
Journal of Public Relations Research 26 (3), 215-234, 2014
772014
“Can we talk about the direction of this church?”: the impact of responsiveness and conflict on millennials' relationship with religious institutions
RD Waters, DS Bortree
Journal of Media and Religion 11 (4), 200-215, 2012
692012
Improving volunteer retention efforts in public library systems: How communication and inclusion impact female and male volunteers differently
RD Waters, DS Bortree
International Journal of Nonprofit and Voluntary Sector Marketing 17 (2), 92-107, 2012
682012
Mediating the power of antecedents in public relationships: A pilot study
DS Bortree
Public Relations Review 37 (1), 44-49, 2011
682011
Communicating sustainability online: An examination of corporate, nonprofit, and university websites
H Ott, R Wang, D Bortree
Climate and Sustainability Communication, 129-146, 2018
672018
Calling all volunteers: The role of stewardship and involvement in volunteer-organization relationships
VS Harrison, A Xiao, HK Ott, D Bortree
Public Relations Review 43 (4), 872-881, 2017
672017
What and how to communicate CSR? The role of CSR fit, modality interactivity, and message interactivity on social networking sites
E Go, DS Bortree
Journal of Promotion Management 23 (5), 727-747, 2017
672017
Admiring the organization: A study of the relational quality outcomes of the nonprofit organization-volunteer relationship
DS Bortree, RD Waters
Public Relations Journal 2 (3), 1-17, 2008
602008
Key trends in environmental advertising across 30 years in National Geographic magazine
L Ahern, DS Bortree, AN Smith
Public Understanding of Science 22 (4), 479-494, 2013
562013
Building a better workplace for teen volunteers through inclusive behaviors
RD Waters, DS Bortree
Nonprofit Management and Leadership 20 (3), 337-355, 2010
542010
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