Salvador Ruiz de Maya
Salvador Ruiz de Maya
Professor of Marketing. Catedrático de Universidad. University of Murcia
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Cited by
The role of identity salience in the effects of corporate social responsibility on consumer behavior
L Marin, S Ruiz, A Rubio
Journal of business ethics 84 (1), 65-78, 2009
“I need you too!” Corporate identity attractiveness for consumers and the role of social responsibility
L Marin, S Ruiz
Journal of business ethics 71 (3), 245-260, 2007
Effects of interactivity in a web site: The moderating effect of need for cognition
M Sicilia, S Ruiz, JL Munuera
Journal of advertising 34 (3), 31-44, 2005
Relationship outcomes of perceived ethical sales behavior: the customer's perspective
S Román, S Ruiz
Journal of business research 58 (4), 439-445, 2005
The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
S Ruiz, M Sicilia
Journal of business Research 57 (6), 657-664, 2004
Trade fairs as services: a look at visitors’ objectives in Spain
JL Munuera, S Ruiz
Journal of Business Research 44 (1), 17-24, 1999
Competitiveness as a strategic outcome of corporate social responsibility
L Marín, A Rubio, SR de Maya
Corporate social responsibility and environmental management 19 (6), 364-376, 2012
Organic food consumption in Europe: International segmentation based on value system differences
SR De Maya, I López-López, JL Munuera
Ecological Economics 70 (10), 1767-1775, 2011
The effects of sales training on sales force activity
S Roman, S Ruiz, JL Munuera
European Journal of Marketing, 2002
Attitude Formation Onlin-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand
M Sicilia, S Ruiz, N Reynolds
International Journal of Market Research 48 (2), 139-154, 2006
The effects of the amount of information on cognitive responses in online purchasing tasks
M Sicilia, S Ruiz
Electronic Commerce Research and Applications 9 (2), 183-191, 2010
The role of affiliation, attractiveness and personal connection in consumer‐company identification
L Marín, SR de Maya
European Journal of Marketing 47 (3/4), 655-673, 2013
Comportamientos de compra del consumidor: 29 casos reales
I Grande Esteban, S Ruiz de Maya
Escuela Superior de Gestión Comercial y Marketing, ESIC, 2006
Casos de comportamiento del consumidor: Reflexiones para la dirección de marketing
S Ruiz de Maya, I Grande Esteban
ESIC Editorial, 2013
Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis
I López, S Ruiz
Electronic Commerce Research and Applications 10 (1), 49-58, 2011
Las preferencias del consumidor: estudio de su composición a través del análisis conjunto
SR De Maya, JLM Alemán
Estudios sobre consumo 28, 27-43, 1993
Consideration sets in online shopping environments: the effects of search tool and information load
JF Parra, S Ruiz
Electronic Commerce Research and Applications 8 (5), 252-262, 2009
The effect of user-generated content on tourist behavior: the mediating role of destination image
MCH Alcázar, MS Piñero, SR de Maya
Tourism & Management Studies 10, 158-164, 2014
When sharing consumption emotions with strangers is more satisfying than sharing them with friends
I López-López, S Ruiz-de-Maya, L Warlop
Journal of Service Research 17 (4), 475-488, 2014
The role of flow in web site effectiveness
M Sicilia, S Ruiz
Journal of Interactive Advertising 8 (1), 33-44, 2007
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