Marco Opazo Basáez
Marco Opazo Basáez
Lecturer, Deusto Business School, Universidad de Deusto
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TitleCited byYear
Uncovering productivity gains of digital and green servitization: Implications from the automotive industry
M Opazo-Basáez, F Vendrell-Herrero, OF Bustinza
Sustainability 10 (5), 1524, 2018
Product-service innovation and performance: unveiling the complexities
OF Bustinza, F Vendrell-Herrero, E Gomes, E Lafuente, M Opazo-Basáez, ...
International Journal of Business Environment 10 (2), 95-111, 2018
Does business model experimentation in dynamic contexts enhance value capture?
F Vendrell-Herrero, A Parry, M Opazo, F Sanchez-Montesinos
International Journal of Business Environment 10 (1), 2018
The role of CRM‐SRM bolt‐ons in Enterprise Resource Planning system: Toward a customer‐oriented supply chain
MO Basaez, DA Aranda, R Djundubaev, FS Montesinos
Strategic Change 23 (5-6), 389-400, 2014
Creating isolating mechanisms through digital servitization: The case of Covirán
F Sánchez‐Montesinos, M Opazo Basáez, D Arias Aranda, OF Bustinza
Strategic Change 27 (2), 121-128, 2018
A roadmap towards smart services in healthcare
M Opazo Basaez, S Ghulam Muhammad, D Arias Aranda, ...
DYNA 92 (1), 22-27, 2017
Processes Integration and e-Business in Supply Chain Management
B Minguela-Rata, D Arias-Aranda, M Opazo-Basáez
Handbook of Strategic e-Business Management, 217-236, 2014
Talent for services: How gaining access to talent enables successful servitization
OFB Marco Opazo-Basáez, Ferran Vendrell-Herrero
Research Handbook of International Talent Management. Edward Elgar, Pages:35 …, 2019
IT implementation and customer results: the mediating role of the competitive priorities achieved by the firm
MRD Haro, M Opazo-Basáez, DA Aranda
International Journal of Business Environment 10 (4), 329-345, 2019
Gamification from a Service marketing Perspective
R Djundubaev, M Opazo-Basaez, D Arias-Aranda
International Conference on Business Servitization”, Granada, 2013
Information technologies and product-service innovation: The moderating role of service R&D team structure
MOB Ferran Vendrell-Herrero, Oscar F Bustinza
Journal of Business Research, 2020
8th International Conference on Business Servitization (ICBS 2019-San Sebastian)
OS Books, L Narvaiza, M Opazo, T Campos, F Vendrell-Herrero
Green Servitization for Flexible and Sustainable Supply Chain Operations: A Review of Reverse Logistics Services in Manufacturing
J Marić, M Opazo-Basáez
Global Journal of Flexible Systems Management 20 (1), 65-80, 2019
Treble Innovation Firms: opening innovation frontiers in manufacturing
F Vendrell-Herrero, ÓF Bustinza Sánchez, M Opazo-Basaez
Servitization Strategies and Product Service Sourcing Decisions
T Campos, L Narvaiza, M Opazo-Basáez
Book of Abstracts, 34, 2018
Contextualizing PSI-performance relationship
ÓF Bustinza Sánchez, F Vendrell-Herrero, M Opazo-Basaez
Enhancing sustainability performance through Digital servitization: Implications from the automotive industry
MO Basáez, F Vendrell-Herrero, OF Bustinza
Book of Abstracts, 25, 2017
The impact of digitalization on interfirm network relationships: challenges and opportunities for value creation
CG Zarco, MO Basáez, FJ Sanchez-Montesinos
Book of Abstracts, 67, 2017
Una hoja de ruta hacia los servicios inteligentes en la asistencia sanitaria
MO Basáez, SG Muhammad, DA Aranda, VM Moreno
DYNA 92 (1), 22-27, 2017
Implementación de las tecnologías de la información y comunicación avanzadas e implicaciones en la gestión estratégica de la cadena de suministro
MG Opazo Basáez
Universidad de Granada, 2016
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