Lorena Ronda
Lorena Ronda
Profesora de Marketing en Universidad de Deusto
Dirección de correo verificada de deusto.es
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Family-friendly practices, high-performance work practices and work–family balance: How do job satisfaction and working hours affect this relationship?
L Ronda, A Ollo-López, S Goñi-Legaz
Management Research: The Journal of the Iberoamerican Academy of Management …, 2016
322016
Are they willing to work for you? An employee-centric view to employer brand attractiveness
L Ronda, C Valor, C Abril
Journal of Product & Brand Management, 2018
292018
How small traditional businesses can become attractive employers: A means-end analysis
L Ronda, C Valor, C Abril
Journal of Small Business Management 58 (2), 362-389, 2020
62020
Conciliación: Atracción y retención de talento
L Ronda
Conciliación y Corresponsabilidad Laboral y Familiar, 209-227, 2019
22019
Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation
L Ronda, C Abril, C Valor
Management Decision, 2020
12020
Employer Femvertising: Women Empowerment in Employer Brand Messages
L Ronda, G Azanza
International Journal of Communication 15, 514–544, 2021
2021
Employer Brand Choice: a Hierarchical Value Model and Utility Structure
L Ronda González
2019
How do employees choose employers?-Building the consideration and non-consideration set of employer brands
L Ronda, C Valor, C Abril
Universidad Pontificia Comillas, 2018
2018
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Artículos 1–8