Niladri Syam
Niladri Syam
Associate Professor of Marketing, University of Missouri
Verified email at - Homepage
Cited by
Cited by
Putting one-to-one marketing to work: Personalization, customization, and choice
N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ...
Marketing Letters 19 (3-4), 305, 2008
Customized products: A competitive analysis
NB Syam, R Ruan, JD Hess
Marketing Science 24 (4), 569-584, 2005
On customized goods, standard goods, and competition
NB Syam, N Kumar
Marketing science 25 (5), 525-537, 2006
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
N Syam, P Krishnamurthy, JD Hess
Marketing Science 27 (3), 379-397, 2008
Equilibrium price communication and unadvertised specials by competing supermarkets
RC Rao, N Syam
Marketing Science 20 (1), 61-81, 2001
Manager–salesperson congruence in customer orientation and job outcomes: The bright and dark sides of leadership in aligning values
R Mullins, N Syam
Journal of Personal Selling & Sales Management 34 (3), 188-205, 2014
Purchasing-driven sales: Matching sales strategies to the evolution of the purchasing function
B Paesbrugghe, D Rangarajan, A Sharma, N Syam, S Jha
Industrial Marketing Management, 2016
Co-creation with production externalities
NB Syam, A Pazgal
Marketing Science 32 (5), 805-820, 2013
Diagnosing harmful collinearity in moderated regressions: A roadmap
PR Chennamaneni, R Echambadi, JD Hess, N Syam
International Journal of Research in Marketing 33 (1), 172-182, 2016
Consumer-producer interaction: A strategic analysis of the market for customized products
NB Syam, BGC Dellaert
Acquisition versus retention: Competitive customer relationship management
NB Syam, JD Hess
University of Houston, March 21, 2006
Can Sales Uncertainty Increase Firm Profits?
N Syam, JD Hess, Y Yang
Journal of Marketing Research 53 (2), 199-206, 2016
Thrill of victory and agony of defeat: Emotional rewards and sales force compensation
Y Yang, NB Syam, JD Hess
Quantitative Marketing and Economics 11 (4), 379-402, 2013
How Do You Properly Diagnose Harmful Collinearity in Moderated Regressions?
P Chennamaneni, R Echambadi, JD Hess, N Syam
Retrieved June 1, 2011, 2008
Sales contests versus quotas with imbalanced territories
NB Syam, JD Hess, Y Yang
Marketing Letters 24 (3), 229-244, 2013
Price delegation: a theoretical and experimental investigation
SH Ham, JD Hess, N Syam, N Lim, T Lu
Doctoral Dissertation, University of Houston, Houston, http://www. bauer. uh …, 2009
That’s What I Thought I Wanted? Models of Miswanting and Regret of Custom Products
NB Syam, P Krishnamurthy, JD Hess
Working paper, 2005
Sourcing Co-Created Products: Should your Suppliers Collaborate?
D Cohen-Vernik, O Loginova, NB Syam
A ORGANIZATIONAL DYNAMICS-Customized products: A competitive analysis Af: 140
NB Syam, R Ruan, JD Hes
Operations Research Management Science 47 (1), 21, 2007
NB Syam, N Kumar, SY Chou, CC Wu, Y Liu, DS Putler, CB Weinberg
Marketing Science 25 (3), 260-277, 2006
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