Competing through service: Insights from service-dominant logic RF Lusch, SL Vargo, M O’brien Journal of retailing 83 (1), 5-18, 2007 | 2862 | 2007 |
Adolescents' utilitarian and hedonic Web consumption behavior: Hierarchical influence of personal values and innovativeness JB Hartman, S Shim, B Barber, M O'Brien Psychology & Marketing 23 (10), 813-839, 2006 | 227 | 2006 |
Emergence of online shopping in India: shopping orientation segments KC Gehrt, MN Rajan, G Shainesh, D Czerwinski, M O'Brien International Journal of Retail & Distribution Management 40 (10), 742-758, 2012 | 171 | 2012 |
Knowledge transfer as a means for relationship development: a Kazakhstan–Foreign international joint venture illustration DA Griffith, AY Zeybek, M O'Brien Journal of international Marketing 9 (2), 1-18, 2001 | 152 | 2001 |
The critical role of trust in obtaining retailer support for a supplier’s strategic organizational change RF Lusch, M O’Brien, B Sindhav Journal of Retailing 79 (4), 249-258, 2003 | 81 | 2003 |
Protecting relational assets: A pre and post field study of a horizontal business combination RF Lusch, JR Brown, M O’Brien Journal of the Academy of Marketing Science 39, 175-197, 2011 | 61 | 2011 |
Effects of ideal image congruence and organizational commitment on employee intention to leave J Yurchisin, J Park, M O’brien Journal of Retailing and Consumer Services 17 (5), 406-414, 2010 | 39 | 2010 |
Perceived cultural congruence’s influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration AY Zeybek, M O’Brien, DA Griffith International Business Review 12 (4), 499-521, 2003 | 37 | 2003 |
Attitude toward the customer: a study of product returns episodes CW Autry, DJ Hill, M O'Brien Journal of Managerial Issues, 315-339, 2007 | 36 | 2007 |
A hierarchical model of values, leadership, job satisfaction and commitment: Human resources management implications for the retail industry S Shim, R Lusch, M O'Brien Journal of Marketing Channels 10 (1), 65-87, 2002 | 36 | 2002 |
Fostering professionalism RF Lusch, M O'Brien Marketing Research 9 (1), 24, 1997 | 34 | 1997 |
Bridging difference through dialogue: A constructivist perspective B Simpson, B Large, M O'BRIEN Journal of Constructivist Psychology, 17 (1), 45-59, 2004 | 26 | 2004 |
Customer behavioral legitimacy in retail returns episodes: effects on retail salesperson role conflict M O'Brien, DJ Hill, CW Autry Journal of Marketing Theory and Practice 17 (3), 251-266, 2009 | 21 | 2009 |
Microfoundations for macromarketing: A metatheoretical lens for bridging the micro-macro divide MA Akaka, SL Vargo, A Nariswari, M O'Brien Journal of Macromarketing 43 (1), 61-75, 2023 | 18 | 2023 |
Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline SL Vargo, H Wieland, M O'Brien Journal of Business Research 164, 113965, 2023 | 14 | 2023 |
Understanding preference for high-speed rail service: a consumer logistics perspective KC Gehrt, M Rajan, M O Brien, T Sakano, N Onzo Developments in Marketing Science 30, 128, 2007 | 11 | 2007 |
Facile One-Pot Synthesis of Substituted Hydantoins from Carbamates DK Tanwar, A Ratan, MS Gill Synlett 28 (17), 2285-2290, 2017 | 9 | 2017 |
Consumer logistics: Scale development in a services market and exploration of influence on value and satisfaction M O’Brien, KC Gehrt, T Sakano, H Ezawa American Marketing Association Winter Educators’ Conference, Chicago, IL …, 2003 | 7 | 2003 |
Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal M O'Brien, Y Liu, H Chen, R Lusch Expert Systems with Applications 161, 113767, 2020 | 6 | 2020 |
Consumer trust and loyalty in e-Tail C Chen, M O’Brien, L Guo Online Consumer Behavior, 297-321, 2012 | 3 | 2012 |