Gerald Goodhardt
Gerald Goodhardt
Emeritus Professor, City University
Verified email at goodhardt.com
Title
Cited by
Cited by
Year
Double jeopardy revisited
ASC Ehrenberg, GJ Goodhardt, TP Barwise
Journal of marketing 54 (3), 82-91, 1990
7721990
The Dirichlet: a comprehensive model of buying behaviour
GJ Goodhardt, ASC Ehrenberg, C Chatfield
Journal of the Royal Statistical Society. Series A (General), 621-655, 1984
5021984
Understanding brand performance measures: using Dirichlet benchmarks
ASC Ehrenberg, MD Uncles, GJ Goodhardt
Journal of Business Research 57 (12), 1307-1325, 2004
4842004
The television audience: patterns of viewing. An update.
GJ Goodhardt, ASC Ehrenberg, MA Collins
The television audience: patterns of viewing. An update., 1987
3951987
The after-effects of price-related consumer promotions
ASC Ehrenberg, K Hammond, GJ Goodhart
Journal of advertising Research 34 (4), 11-22, 1994
3141994
A consumer purchasing model with Erlang inter-purchase times
C Chatfield, GJ Goodhardt
Journal of the American Statistical Association 68 (344), 828-835, 1973
1851973
Progress on a simplified model of stationary purchasing behaviour
C Chatfield, ASC Ehrenberg, GJ Goodhardt
Journal of the Royal Statistical Society: Series A (General) 129 (3), 317-360, 1966
1761966
Purchase loyalty is polarised into either repertoire or subscription patterns
B Sharp, M Wright, G Goodhardt
Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002
1712002
The beta‐binomial model for consumer purchasing behaviour
C Chatfield, GJ Goodhardt
Journal of the Royal Statistical Society: Series C (Applied Statistics) 19 …, 1970
1641970
Market segmentation for competitive brands
K Hammond, ASC Ehrenberg, GJ Goodhardt
European Journal of Marketing, 1996
1391996
Glued to the box?: Patterns of TV repeat-viewing.
TP Barwise, AS Ehrenberg, GJ Goodhardt
Journal of Communication, 1982
1241982
New brands: near-instant loyalty
A Ehrenberg, G Goodhardt
Journal of marketing management 16 (6), 607-617, 2000
1092000
Results concerning brand choice
C Chatfield, G Goodhardt
Journal of Marketing Research 12 (1), 110-113, 1975
931975
Double jeopardy revisited, again
A Ehrenberg, G Goodhardt
Marketing Research 14 (1), 40, 2002
892002
Duplication of television viewing between and within channels
GJ Goodhardt, ASC Ehrenberg
Journal of Marketing Research 6 (2), 169-178, 1969
861969
Conditional trend analysis: a breakdown by initial purchasing level
GJ Goodhardt, ASC Ehrenberg
Journal of Marketing Research 4 (2), 155-161, 1967
851967
A model of multi-brand buying
ASC Ehrenberg, GJ Goodhardt
Journal of Marketing Research 7 (1), 77-84, 1970
771970
Essays on understanding buyer behavior
ASC Ehrenberg, GJ Goodhardt
Walter Thompson Co. and Market Research Corporation of America, New York, NY, 1979
671979
A comparison of American and British repeat-buying habits
ASC Ehrenberg, GJ Goodhardt
Journal of Marketing Research 5 (1), 29-33, 1968
491968
Calculation of Theoretical Brand Performance Measures from the Parameters of the Dirichlet Model.
C Rungie, G Goodhardt
Marketing Bulletin 15, 2004
452004
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