| Integrating social issues and customer engagement to drive loyalty in a service organisation IM O'Brien, W Jarvis, GN Soutar Journal of Services Marketing 29 (6/7), 547-559, 2015 | 90 | 2015 |
| Customer engagement in CSR: A utility theory model with moderating variables W Jarvis, R Ouschan, HJ Burton, G Soutar, IM O’Brien Journal of Service Theory and Practice 27 (4), 833-853, 2017 | 86 | 2017 |
| Drivers and relationship benefits of customer willingness to engage in CSR initiatives IM O'Brien, R Ouschan, W Jarvis, GN Soutar Journal of Service Theory and Practice 30 (1), 5-29, 2020 | 29 | 2020 |
| Co-creating a CSR strategy with customers to deliver greater value IM O’Brien, W Jarvis, G Soutar, R Ouschan Disciplining the Undisciplined? Perspectives from Business, Society and …, 2018 | 14 | 2018 |
| Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks J Davey, I O'Brien, R Ouschan, J Parkinson Industrial Marketing Management 105, 453-466, 2022 | 6 | 2022 |
| An exploration of dis-confirmation of deeper learning expectations using choice theory W Jarvis, S Sadeque, IM O’Brien Procedia-Social and Behavioral Sciences 228, 662-667, 2016 | 2 | 2016 |
| Measuring customer preference for CSR: A best-worst scaling approach I O'Brien, W Jarvis, G Soutar Australia New Zealand Marketing Academy Conference: Marketing in the Age of …, 2011 | 1 | 2011 |
| Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation I O'Brien, W Jarvis, G Soutar Australian and New Zealand Marketing Academy Conference 2010: Doing More …, 2010 | 1 | 2010 |
| The impact of preference and engagement on loyalty within an organisation-led social advocacy program: a cross-organisational comparison I O'Brien | | 2015 |
| Building loyalty among fan-based members of sporting organisations: the role of community initiatives and engagement I O'Brien Business Ethics Quarterly 1, 2014 | | 2014 |
| Consumer Social Issue Preference: Development of a typology tested across different organizational contexts I O'Brien Journal of Business Ethics 1, 2014 | | 2014 |
| Firm-Based Advocacy: Customer Preference Issues within and across Organisation Types I O'Brien, W Jarvis, G Soutar ANZAM 2012 Conference: Managing for Volatility and Instability, 2012 | | 2012 |
