| Factors affecting impulse buying behavior of consumers RI Rodrigues, P Lopes, M Varela Frontiers in Psychology 12, 697080, 2021 | 83 | 2021 |
| Excelência organizacional ÁL Dias, M Varela, JL Costa Lisboa: bnomics, 2013 | 65 | 2013 |
| Patient satisfaction with healthcare services and the techniques used for its assessment: a systematic literature review and a bibliometric analysis DC Ferreira, I Vieira, MI Pedro, P Caldas, M Varela Healthcare 11 (5), 639, 2023 | 41 | 2023 |
| Rigour in the management case study method: A study on Master's dissertations M Varela, P Lopes, R Rodrigues Electronic Journal of Business Research Methods 19 (1), pp1-13, 2021 | 16 | 2021 |
| Experiencias en la gestión y el financiamiento de la educación superior en Cuba E Martín Sabina, M Varela, B Pérez, JM León G, S Santos G UNESCO: United Nations Educational, Scientific and Cultural Organisation, 1998 | 14 | 1998 |
| Introdução à gestão–Gestão empresarial M Varela, A Dias Lisboa: Escolar Editora, 2015 | 13 | 2015 |
| A geometric aggregation of performance indicators considering regulatory constraints: An application to the urban solid waste management DC Ferreira, P Caldas, M Varela, RC Marques Expert Systems with Applications 218, 119540, 2023 | 10 | 2023 |
| Luxury brand consumption and counterfeiting: A case study of the Portuguese market M Varela, P Lopes, R Mendes Innovative Marketing 17 (3), 45, 2021 | 8 | 2021 |
| Gestão e Estratégia-Desafios da Globalização A Brochado, J Caetano, J Cobra, J Fonseca, M Portugal, M Varela, ... Lisboa: Escolar Editora, 2013 | 7 | 2013 |
| Assessment of Labour Productivity and the Factors of Its Increase in European Union 27 and Ukrainian Economies T Kornieieva, M Varela, AL Luís, N Teixeira Economies 10 (11), 287, 2022 | 5 | 2022 |
| Social Networks Clothes Shopping and the Influence of Brand Image and Perceived Benefits on Purchase Intention P Lopes, R Rodrigues, M Varela ECSM 2022 9th European Conference on Social Media. Academic Conferences and …, 2022 | 5 | 2022 |
| Assessing the traveling risks perceived by south african travelers during pandemic outbreaks: The case of COVID-19 PA Plank, LF Gomes, P Caldas, M Varela, DC Ferreira Sustainability 15 (12), 9267, 2023 | 4 | 2023 |
| Events role in marketing and communication management EDAC DO MARKETING | 4 | 2014 |
| Desafios da globalização-Marketing e Comunicação A Brochado, J Caetano, J Cobra, M Portugal, M Varela, NG Brandão, ... Lisboa: Escolar Editora, 2013 | 4 | 2013 |
| A Gestão em Tempos de Crise M Varela International Business and Economics Review, 2015 | 3 | 2015 |
| GLOBAL UNIVERSITY ENVIRONMENT–WHICH MARKETING STRATEGIES? P Lopes, M Varela INTED2014 Proceedings, 3086-3094, 2014 | 3 | 2014 |
| O valor da marca TAP Portugal MCNP Leite | 3 | 2009 |
| Effects of bibliotherapy on well-being and human development: its application in education M Varela, R Capelo, NS Díaz, JAV Pereira International Forum for Education, 107, 2018 | 2 | 2018 |
| University Performance: Pedagogical Efficiency vs. Scientific Efficiency ANAL VARELA, Miguel ICERI2018, 2018 | 2* | 2018 |
| A Internet e a comunicação no mercado outdoor. Análise dos websites das empresas de publicidade exterior em Portugal PBRL Lopes, MNA Varela, MV Carrillo Durán, F Rosario ISG, 2012 | 2 | 2012 |
