"Ruiz Molina" Maria Eugenia
"Ruiz Molina" Maria Eugenia
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
M Šerić, I Gil-Saura, ME Ruiz-Molina
International Journal of Hospitality Management 39, 144-156, 2014
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
M Frasquet, A Molla Descals, ME Ruiz-Molina
International Journal of Retail & Distribution Management 45 (6), 608-625, 2017
Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping
M Frasquet, A Mollá, E Ruiz
Electronic Commerce Research and Applications 14 (6), 654-665, 2015
Are there gender differences in e-learning use and assessment? Evidence from an interuniversity online project in Europe
M Cuadrado-García, ME Ruiz-Molina, JD Montoro-Pons
Procedia-Social and Behavioral Sciences 2 (2), 367-371, 2010
Perceived value, customer attitude and loyalty in retailing
ME Ruiz-Molina, I Gil-Saura
Journal of Retail & Leisure Property 7, 305-314, 2008
Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents
BM Velázquez, IG Saura, MER Molina
Journal of vacation marketing 17 (1), 65-81, 2011
Actitud del residente hacia el turismo y el visitante: Factores determinantes en elturismo y excursionismo rural-cultural
MR Vela, MER Molina
Cuadernos de turismo, 217-236, 2009
Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions: A causal model for retailing
MG Gallarza, ME Ruiz-Molina, I Gil-Saura
Management Decision 54 (4), 981-1003, 2016
Retail brand equity: A model based on its dimensions and effects
I Gil-Saura, ME Ruiz-Molina, G Michel, A Corraliza-Zapata
The International Review of Retail, Distribution and Consumer Research 23 (2 …, 2013
Social media communications and festival brand equity: Millennials vs Centennials
MP Llopis-Amorós, I Gil-Saura, ME Ruiz-Molina, M Fuentes-Blasco
Journal of Hospitality and Tourism Management 40, 134-144, 2019
Influence of environmental practices on brand equity, satisfaction and word of mouth
MS Moise, I Gil-Saura, M Šerić, ME Ruiz Molina
Journal of Brand Management 26, 646-657, 2019
Satisfaction with service recovery: moderating effect of age in word-of-mouth
B Moliner-Velázquez, ME Ruiz-Molina, T Fayos-Gardó
Journal of Consumer Marketing 32 (6), 470-484, 2015
Logistics service quality and buyer–customer relationships: the moderating role of technology in B2B and B2C contexts
I Gil-Saura, ME Ruiz-Molina
The service industries journal 31 (7), 1109-1123, 2011
Relational benefits and loyalty in retailing: An inter‐sector comparison
ME Ruiz‐Molina, I Gil‐Saura, G Berenguer‐Contrí
International Journal of Retail & Distribution Management 37 (6), 493-509, 2009
The importance of green practices for hotel guests: does gender matter?
MS Moise, I Gil-Saura, ME Ruiz Molina
Economic research-Ekonomska istraživanja 34 (1), 3508-3529, 2021
The role of information technology in relationships between travel agencies and their suppliers
ME Ruiz‐Molina, I Gil‐Saura, B Moliner‐Velázquez
Journal of Hospitality and Tourism Technology 1 (2), 144-162, 2010
Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional
MF Deltoro, AM Descals, MER Molina
Estudios Gerenciales 28 (123), 101-120, 2012
Does technology make a difference? Evidence from Spanish hotels
ME Ruiz-Molina, I Gil-Saura, B Moliner-Velázquez
Service Business 5, 1-12, 2011
Good environmental practices for hospitality and tourism: The role of information and communication technologies
ME Ruiz‐Molina, I Gil‐Saura, B Moliner‐Velázquez
Management of Environmental Quality: An International Journal 21 (4), 464-476, 2010
Valor percibido, actitud y lealtad del cliente en el comercio minorista
ME Ruiz-Molina
Universia Business Review, 102-117, 2009
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