El scent marketing: una revisión bibliográfica CG Ramírez, MAMP Puertas, TG Becerra Pensamiento & Gestión, 214-254, 2014 | 38* | 2014 |
Ethnocentrism at the Coffee Shop Industry: A Study of Starbucks in Developing Countries JA Areiza-Padilla, A Cervera-Taulet, MA Manzi-Puertas Journal of Open Innovation: Technology, Market, and Complexity 6 (4), 164, 2020 | 18 | 2020 |
Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand JA Areiza-Padilla, MA Manzi-Puertas Frontiers in Psychology 12 (662950), 2021 | 13 | 2021 |
Breaking the barriers of animosity: innovation in business models as a positioning strategy JA Areiza-Padilla, MS Moise, MA Manzi-Puertas Heliyon, e07545, 2021 | 3 | 2021 |
Mejor en Bici: Innovación de modelo de negocio y valor compartido MA Manzi-Puertas, EJ Caicedo, DA Cardona Emerald Emerging Markets Case Studies, 2019 | 3 | 2019 |
Navigating the student entrepreneurial journey: Dynamics and interplay of resourceful and innovative behavior MA Manzi-Puertas, I Agirre-Aramburu, S López-Pérez Journal of Business Research 174, 114524, 2024 | | 2024 |
Famoc Depanel: innovating product-service systems through functional spaces MA Manzi-Puertas, LB Murcia, MR Mejia Emerald Emerging Markets Case Studies, 2020 | | 2020 |
“Eldorado” family: the survival and succession plan SJS Perdomo, MA Manzi-Puertas Emerald Emerging Markets Case Studies, 2013 | | 2013 |
Students' entrepreneurial bricolage and entrepreneurial action: the mediating effect of innovative behavior. MA Manzi-Puertas, S López-Pérez, I Agirre-Aramburu 21st Nordic Conference on Small Business Research Conference Proceedings, 64, 0 | | |