| Observations: SAM: the Self-Assessment Manikin; an efficient cross-cultural measurement of emotional response JD Morris Journal of advertising research 35 (6), 63-68, 1995 | 890 | 1995 |
| The power of affect: Predicting intention JD Morris, C Woo, JA Geason, J Kim Journal of Advertising Research 42 (3), 7-17, 2002 | 593 | 2002 |
| Antecedents of true brand loyalty J Kim, JD Morris, J Swait Journal of Advertising 37 (2), 99-117, 2008 | 514 | 2008 |
| The effects of music on emotional response, brand attitude, and purchase intent in an emotional advertising condition JD Morris, MA Boone ACR North American Advances, 1998 | 240 | 1998 |
| Scarcity message effects on consumption behavior: Limited edition product considerations WE Jang, YJ Ko, JD Morris, Y Chang Psychology & Marketing 32 (10), 989-1001, 2015 | 208 | 2015 |
| Elaboration likelihood model: A missing intrinsic emotional implication JD Morris, CM Woo, AJ Singh Journal of Targeting, Measurement and Analysis for Marketing 14 (1), 79-98, 2005 | 183 | 2005 |
| The power of affective response and cognitive structure in product-trial attitude formation J Kim, JD Morris Journal of Advertising 36 (1), 95-106, 2007 | 148 | 2007 |
| Mapping a multidimensional emotion in response to television commercials JD Morris, NJ Klahr, F Shen, J Villegas, P Wright, G He, Y Liu Human brain mapping 30 (3), 789-796, 2009 | 93 | 2009 |
| Decoding Neural Responses To Emotion in Television Commercials: An Integrative Study Of Self-Reporting and fMRI Measures F Shen, JD Morris Journal of Advertising Research 56 (2), 193-204, 2016 | 72 | 2016 |
| The effect of advertising on the market value of firms: empirical evidence from the Super Bowl ads J Kim, JD Morris Journal of Targeting, Measurement and Analysis for Marketing 12 (1), 53-65, 2003 | 72 | 2003 |
| Is beauty a joy forever? Young women's emotional responses to varying types of beautiful advertising models JR Goodman, JD Morris, JC Sutherland Journalism & Mass Communication Quarterly 85 (1), 147-168, 2008 | 63 | 2008 |
| Are social marketing and advertising communications (SMACs) meaningful?: A survey of Facebook user emotional responses, source credibility, personal relevance, and perceived … JD Morris, Y Choi, I Ju Journal of Current Issues & Research in Advertising 37 (2), 165-182, 2016 | 61 | 2016 |
| Emotions in advertising DW Stewart, J Morris, A Grover The Sage handbook of advertising, 120-134, 2007 | 54 | 2007 |
| Internet measures of advertising effects: A global issue JD Morris, C Woo, CH Cho Journal of Current Issues & Research in Advertising 25 (1), 25-43, 2003 | 53 | 2003 |
| The role of consumer affect on visual social networking sites: How consumers build brand relationships A Bashir, J Wen, E Kim, JD Morris Journal of Current Issues & Research in Advertising 39 (2), 178-191, 2018 | 45 | 2018 |
| The influence of life satisfaction on nostalgic advertising and attitude toward a brand I Ju, JW Jun, NA Dodoo, J Morris Journal of Marketing Communications 23 (4), 413-427, 2017 | 40 | 2017 |
| Measuring multiple emotional responses to a single television commercial JD Morris, JS McMullen ACR North American Advances, 1994 | 37 | 1994 |
| Managing the creative effort: Pre-production and post-production measures of emotional response JD Morris, C Waine Proceedings of the 1993 Conference of the American Academy of Advertising …, 1993 | 27 | 1993 |
| Creating nostalgic advertising based on the reminiscence bump: Diachronic relevance and purchase intent I Ju, Y Choi, J Morris, HW Liao, S Bluck Applied Cognitive Psychology 30 (3), 465-471, 2016 | 24 | 2016 |
| Emotional responses of African American voters to ad messages JD Morris, MS Roberts, GF Baker The electronic election: Perspectives on the, 257-274, 1996 | 21 | 1996 |
