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Kirk Plangger
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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
PR Berthon, LF Pitt, K Plangger, D Shapiro
Business Horizons 55 (3), 261-271, 2012
24362012
Is it all a game? Understanding the principles of gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business Horizons 58 (4), 411-420, 2015
14822015
It’s real, trust me! Establishing supply chain provenance using blockchain
M Montecchi, K Plangger, M Etter
Business Horizons 62 (3), 283-293, 2019
5182019
Game on: Engaging customers and employees through gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business Horizons 59 (1), 29-36, 2016
4992016
The new WTP: Willingness to participate
M Parent, K Plangger, A Bal
Business Horizons 54 (3), 219-229, 2011
3882011
Unreal influence: Leveraging AI in influencer marketing
S Sands, CL Campbell, K Plangger, C Ferraro
European Journal of Marketing 56 (6), 1721-1747, 2022
2702022
Mobility at work: A typology of mobile communities of practice and contextual ambidexterity
J Kietzmann, K Plangger, B Eaton, K Heilgenberg, L Pitt, P Berthon
Journal of Strategic Information Systems 22 (4), 282-297, 2013
2622013
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising
C Campbell, K Plangger, S Sands, J Kietzmann
Journal of Advertising 51 (1), 22-38, 2022
2202022
Exploring digital corporate social responsibility communications on Twitter
S Okazaki, K Plangger, D West, HD Menéndez
Journal of Business Research 117, 675-682, 2020
1842020
Supply chain transparency: A bibliometric review and research agenda
M Montecchi, K Plangger, DC West
International Journal of Production Economics 238, 108152, 2021
1832021
Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing
A de Regt, K Plangger, SJ Barnes
Journal of Business Research 136, 513-522, 2021
1442021
Understanding the strategic consequences of customer privacy concerns: A meta-analytic review
S Okazaki, M Eisend, K Plangger, K de Ruyter, D Grewal
Journal of Retailing 96 (4), 458-473, 2020
1342020
Understanding Gamification of Consumer Experiences.
K Robson, K Plangger, J Kietzmann, I McCarthy, L Pitt
Advances in consumer research 42, 2014
1332014
How employees engage with B2B brands on social media: Word choice and verbal tone
CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt
Industrial Marketing Management, 2019
1132019
Reimagining Marketing Strategy: Driving the Debate on Grand Challenges
K de Ruyter, DI Keeling, K Plangger, M Montecchi, ML Scott, D Dahl
Journal of the Academy of Marketing Science, 118, 2021
1112021
Thinking beyond privacy calculus: Investigating reactions to customer surveillance
K Plangger, M Montecchi
Journal of Interactive Marketing 50 (1), 32-44, 2020
1042020
Social media strategy for online service brands
AJ Mills, K Plangger
Service Industries Journal 35 (10), 521-536, 2015
1032015
New approaches to psychographic consumer segmentation: Exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis
CS Pitt, AS Bal, K Plangger
European Journal of Marketing, 2020
1012020
The role of photograph aesthetics on online review sites: Effects of management-versus traveler-generated photos on tourists’ decision making
B Marder, A Erz, R Angell, K Plangger
Journal of Travel Research 60 (1), 31-46, 2021
972021
Deepfakes: perspectives on the future “reality” of advertising and branding
J Kietzmann, AJ Mills, K Plangger
International Journal of Advertising 40 (3), 473-485, 2021
902021
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