Francisco J. Martínez-López
Francisco J. Martínez-López
Professor of Business Administration, University of Granada (Spain)
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The determinants of export performance: A review of the research in the literature between 1998 and 2005
CMP Sousa, FJ Martínez‐López, F Coelho
International journal of management reviews 10 (4), 343-374, 2008
Fifty years of the European Journal of Marketing: a bibliometric analysis
FJ Martínez-López, JM Merigó, L Valenzuela-Fernández, C Nicolás
European Journal of Marketing 52 (1/2), 439-468, 2018
Strategies for E-Business: Creating Value Through Electronic and Mobile Commerce Concepts and Cases
T Jelassi, A Enders, FJ Martínez-López
Pearson Education Limited; 3rd Revised edition, 2014
Behind influencer marketing: Key marketing decisions and their effects on followers’ responses
FJ Martínez-López, R Anaya-Sánchez, M Giordano, D López-López
Journal of Marketing Management, 2019
Dynamic marketing capabilities: Toward an integrative framework
V Barrales‐Molina, FJ Martínez‐López, JC Gázquez‐Abad
International Journal of Management Reviews 16 (4), 397-416, 2014
Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education
MJ Sánchez-Franco, FJ Martínez-López, FA Martín-Velicia
Computers & Education 52 (3), 588-598, 2009
Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights
FJ Martínez-López, J Casillas
Industrial Marketing Management 42 (4), 489-495, 2013
Structural Equation Modelling in Marketing and Business Research: Critical Issues and Practical Recommendations
FJ Martínez-López, JC Gázquez-Abad, CMP Sousa
European Journal of Marketing 47 (1/2), 115-152, 2013
Consumer engagement in an online brand community
FJ Martínez-López, R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, ...
Electronic Commerce Research and Applications 23, 24-37, 2017
Modelling students' flow experiences in an online learning environment
I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ...
Computers & Education 71, 111-123, 2014
Industrial Marketing Management: bibliometric overview since its foundation
FJ Martínez-López, JM Merigó, JC Gázquez-Abad, JL Ruiz-Real
Industrial Marketing Management 84, 19-38, 2020
Influencer marketing: brand control, commercial orientation and post credibility
FJ Martínez-López, R Anaya-Sánchez, I Esteban-Millat, H Torrez-Meruvia, ...
Journal of marketing management 36 (17-18), 1805-1831, 2020
Utilitarian motivations in online consumption: Dimensional structure and scales
FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura
Electronic Commerce Research and Applications 13 (3), 188-204, 2014
Organizational learning and innovation as sources of strategic fit
I Tamayo-Torres, L Gutierrez-Gutierrez, FJ Llorens-Montes, ...
Industrial Management & Data Systems 116 (8), 1445-1467, 2016
An extension of the technology acceptance model for online learning environments
I Esteban-Millat, FJ Martínez-López, M Pujol-Jover, JC Gázquez-Abad, ...
Interactive Learning Environments, 2018
Online shopping, the standard learning hierarchy, and consumers' internet expertise: An American-Spanish comparison
FJ Martínez-López, P Luna, F José Martínez
Internet Research 15 (3), 312-334, 2005
Online Brand Communities. Using the Social Web for Branding and Marketing
FJ Martínez-López, R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo
Springer, 2016
Trust and loyalty in online brand communities
R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo, FJ Martínez-López
Spanish Journal of Marketing-ESIC 24 (2), 177-191, 2020
Mining uncertain data with multiobjective genetic fuzzy systems to be applied in consumer behaviour modelling
J Casillas, FJ Martínez-López
Expert Systems with Applications 36 (2), 1645-1659, 2009
Another look at ‘being there’experiences in digital media: Exploring connections of telepresence with mental imagery
I Rodríguez-Ardura, FJ Martínez-López
Computers in Human Behavior 30, 508-518, 2014
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