| Age, gender and income: do they really moderate online shopping behaviour? B Hernández, J Jiménez, M José Martín Online information review 35 (1), 113-133, 2011 | 720 | 2011 |
| Customer behavior in electronic commerce: The moderating effect of e-purchasing experience B Hernández, J Jiménez, MJ Martín Journal of business research 63 (9-10), 964-971, 2010 | 493 | 2010 |
| Key website factors in e-business strategy B Hernández, J Jiménez, MJ Martín International Journal of information management 29 (5), 362-371, 2009 | 366 | 2009 |
| Extending the technology acceptance model to include the IT decision-maker: A study of business management software B Hernandez, J Jimenez, MJ Martín Technovation 28 (3), 112-121, 2008 | 213 | 2008 |
| Adoption vs acceptance of e‐commerce: two different decisions B Hernandez, J Jimenez, M José Martín European Journal of Marketing 43 (9/10), 1232-1245, 2009 | 205 | 2009 |
| The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers B Hernandez, J Jimenez, M Jose Martin Interacting with computers 21 (1-2), 146-156, 2009 | 185 | 2009 |
| Tell me your age and I tell you what you trust: the moderating effect of generations C Herrando, J Jimenez-Martinez, MJ Martin-De Hoyos Internet Research 29 (4), 799-817, 2019 | 123 | 2019 |
| Passion at first sight: how to engage users in social commerce contexts C Herrando, J Jiménez-Martínez, MJ Martín-De Hoyos Electronic Commerce Research 17, 701-720, 2017 | 57 | 2017 |
| An analysis of web navigability in Spanish internet banking B Hernández-Ortega, J Jiménez-Martínez, MJM Hoyos Journal of Internet Banking and Commerce 12 (3), 1-8, 2007 | 54 | 2007 |
| Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour B Hernández‐Ortega, J Jiménez‐Martínez, M José Martín‐DeHoyos Internet Research 18 (3), 248-265, 2008 | 53 | 2008 |
| Influencer endorsement posts and their effects on advertising attitudes and purchase intentions C Herrando, MJ Martín‐De Hoyos International Journal of Consumer Studies 46 (6), 2288-2299, 2022 | 46 | 2022 |
| Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico JJ Martínez, MJM de Hoyos Cuadernos de Economía y Dirección de la Empresa, 7-30, 2007 | 44 | 2007 |
| SOCIAL COMMERCE USERS'OPTIMAL EXPERIENCE: STIMULI, RESPONSE AND CULTURE. MJM C Herrando, J Jiménez-Martínez Journal of electronic commerce research 20 (4), 2019 | 43* | 2019 |
| Future use intentions versus intensity of use: An analysis of corporate technology acceptance B Hernandez, J Jimenez, MJ Martin Industrial Marketing Management 38 (3), 338-354, 2009 | 43 | 2009 |
| Processes and outcomes in student teamwork. An empirical study in a marketing subject R Bravo, L Lucia-Palacios, MJ Martin Studies in Higher Education 41 (2), 302-320, 2016 | 42 | 2016 |
| Analysis of the moderating effect of industry on online behaviour B Hernández Ortega, J Jiménez Martinez, M José Martín De Hoyos Online Information Review 30 (6), 681-698, 2006 | 41 | 2006 |
| Surfing or flowing? How to retain e-customers on the internet C Herrando, J Jimenez-Martinez, MJ Martin de Hoyos Spanish journal of marketing-esic 22 (1), 2-21, 2018 | 38 | 2018 |
| The role of information technology knowledge in B2B development BH Ortega, JJ Martínez, MJM De Hoyos International Journal of E-Business Research (IJEBR) 4 (1), 40-54, 2008 | 31 | 2008 |
| The generation of student engagement as a cognition-affect-behaviour process in a Twitter learning experience R Pérez-López, R Gurrea-Sarasa, C Herrando, MJ Martín-De Hoyos, ... Australasian Journal of Educational Technology 36 (3), 132-146, 2020 | 29 | 2020 |
| Aceptación empresarial de las tecnologías de la información y de la comunicación: un análisis del sector servicios BH Ortega, JJ Martínez, MJMD Hoyos JISTEM-Journal of Information Systems and Technology Management 4, 03-22, 2007 | 29 | 2007 |
Jiménez-Martínez, JulioUniversidad de ZaragozaDirección de correo verificada de unizar.es
