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Eleni (Lenia) Tsougkou
Eleni (Lenia) Tsougkou
Other namesEleni Tsougkou, Lenia Tsougkou
Lecturer in Marketing, University of Strathclyde
Verified email at strath.ac.uk - Homepage
Title
Cited by
Cited by
Year
The empirical link between export entry mode diversity and export performance: a contingency-and institutional-based examination
JS Oliveira, NM Yazdani, JW Cadogan, IR Hodgkinson, E Tsougkou, ...
Journal of Business Research, 2017
362017
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
JS Oliveira, K Ifie, M Sykora, E Tsougkou, V Castro, S Elayan
Journal of business research 140, 49-61, 2022
282022
Augmented reality and experience co-creation in heritage settings
T Panhale, D Bryce, E Tsougkou
Journal of Marketing Management 39 (5-6), 470-497, 2023
102023
Achieving export competitive advantage: can global orientation and export product adaptation be reconciled?
E Tsougkou, JW Cadogan, IR Hodgkinson, JS Oliveira, AN Abdul-Talib, ...
2019 AMA Global Marketing SIG Conference: Marketing in a Globalized World …, 2019
52019
How social media platform affordances influence digital brand‎ personality: a cross-platform comparison of user-generated content
M Ghorbani, A Tonner, EL Tsougkou
European Marketing Academy Conference 2023, 2023
12023
Exploring sources and traits of the co-created digital brand personality across social media platforms: a multi-site netnography
M Ghorbani, A Tonner, EL Tsougkou
Academy of Marketing Conference: The Fabric of Life, 2022
12022
Global orientation and export competitive advantage: A study of Malaysian firms
E Tsougkou, JW Cadogan, IR Hodgkinson, JS Oliveira, AN Abdul-Talib, ...
Global Innovation Knowledge Academy, 2018
12018
Constructing and comparing digital brand personality profiles across channels: a multi-method investigation
M Ghorbani, A Tonner, EL Tsougkou
Global Brand Conference 2024: GBC 2024, 2024
2024
Factors shaping consumer views of global brand activists
EL Tsougkou, M Karampela
Global Brand Conference 2024: GBC 2024, 2024
2024
The digital brand personality assemblage–a netnographic exploration across platforms
M Ghorbani, A Tonner, EL Tsougkou
International Netnography Conference, 2023
2023
Global brands and the war in Ukraine
E Tsougkou, M Sykora, S Elayan, JS Oliveira, K Ifiie
Global Marketing Conference, 942-942, 2023
2023
Contemplative consumer activism as a driver for social change
B Cal, K Hamilton, EL Tsougkou
48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023
2023
Cooperative export channel modes in times of uncertainty, a key to born global firms' survival?
N Yazdani, G Pfajfar, JW Cadogan, E Lioliou, RJ Jean, IR Hodgkinson, ...
Industrial Marketing Management Summit 2023, 1-46, 2023
2023
Drivers of consumer attitudes towards global brand activists: a mediated approach
EL Tsougkou, M Karampela
American Marketing Association Global Marketing SIG Conference, 2022
2022
Experience co-creation and AR: heritage producers perspective
T Panhale, D Bryce, EL Tsougkou
The Australian and New Zealand Marketing Academy Annual Conference 2021, 2021
2021
Product innovation strategy and competitive advantage: an empirical study of Portuguese exporters
A Lisboa, G Nagy, EL Tsougkou, JW Cadogan, IR Hodgkinson, ...
European Marketing Academy Conference 2021: EMAC 2021, 2021
2021
A multi-faceted examination of the export product adaptation—customer value creation relationship
E Tsougkou, JW Cadogan, IR Hodgkinson, JS Oliveira, T Laukkanen, ...
Global Marketing Conference, 1212-1212, 2018
2018
Does export product adaptation enable customer value creation? An examination of Finnish exporters
E Tsougkou, JS Oliveira, JW Cadogan, IR Hodgkinson, T Laukkanen, ...
EMAC, 2017
2017
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