| What drives immediate and ongoing word of mouth? J Berger, EM Schwartz Journal of marketing research 48 (5), 869-880, 2011 | 1038 | 2011 |
| Customer acquisition via display advertising using multi-armed bandit experiments EM Schwartz, ET Bradlow, PS Fader Marketing Science, 2017 | 327 | 2017 |
| Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments K Misra, EM Schwartz, J Abernethy Marketing Science 38 (2), 193-364, 2019 | 179 | 2019 |
| Native advertising in online news: Trade-offs among clicks, brand recognition, and website trustworthiness A Aribarg, EM Schwartz Journal of Marketing Research 57 (1), 20-34, 2020 | 122 | 2020 |
| Model selection using database characteristics: Developing a classification tree for longitudinal incidence data EM Schwartz, ET Bradlow, PS Fader Marketing Science 33 (2), 188-205, 2014 | 65 | 2014 |
| A data science approach to understanding residential water contamination in flint A Chojnacki, C Dai, A Farahi, G Shi, J Webb, DT Zhang, J Abernethy, ... Proceedings of the 23rd ACM SIGKDD international conference on knowledge …, 2017 | 44* | 2017 |
| Activeremediation: The search for lead pipes in flint, michigan J Abernethy, A Chojnacki, A Farahi, E Schwartz, J Webb Proceedings of the 24th ACM SIGKDD international conference on knowledge …, 2018 | 30 | 2018 |
| Soul and machine (learning) D Proserpio, JR Hauser, X Liu, T Amano, A Burnap, T Guo, D Lee, ... Marketing Letters 31, 393-404, 2020 | 25 | 2020 |
| The A/B Test Deception: Divergent Delivery, Ad Response Heterogeneity, and Erroneous Inferences in Online Advertising Field Experiments M Braun, EM Schwartz SMU Cox School of Business Research Paper,(21-10), 2021 | 11 | 2021 |
| ‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu. com EM Schwartz, E Bradlow, P Fader, Y Zhang Com (August 1, 2011), 2011 | 11 | 2011 |
| Leveraging Digital Advertising Platforms for Consumer Research M Braun, B De Langhe, S Puntoni, EM Schwartz Journal of Consumer Research, Forthcoming, 2023 | 3 | 2023 |
| Package ‘BTYD’ L Dziurzynski, E Wadsworth, P Fader, EMD Feit, D McCarthy, B Hardie, ... | 3 | 2022 |
| Bingeability and Ad Tolerance: New Metrics for the Streaming Media Age P Rajaram, P Manchanda, E Schwartz Workshops at the Thirty-Second AAAI Conference on Artificial Intelligence, 2018 | 3 | 2018 |
| Finding the sweet spot: Ad targeting on streaming media P Rajaram, P Manchanda, EM Schwartz Finding the Sweet Spot: Ad Targeting on Streaming Media: Rajaram, Prashant …, 2022 | 2 | 2022 |
| Data science in service of performing arts: Applying machine learning to predicting audience preferences J Abernethy, C Anderson, A Chojnacki, C Dai, J Dryden, E Schwartz, ... arXiv preprint arXiv:1611.05788, 2016 | 2 | 2016 |
| Optimizing adaptive marketing experiments with the multi-armed bandit EM Schwartz University of Pennsylvania, 2013 | 2 | 2013 |
| Where AB Testing Goes Wrong: What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising M Braun, EM Schwartz SMU Cox School of Business Research Paper, 2023 | 1 | 2023 |
| The Effects of Lead in Drinking Water on Education Outcomes: Evidence from the Flint Water Crisis S Trejo, G Yeomans-Maldonado, B Jacob, E Schwartz, J Abernethy | 1 | 2019 |
| Finding the Sweet Spot: Ad Scheduling on Streaming Media P Rajaram, M Puneet, E Schwartz Working Paper, 2018 | 1 | 2018 |
| Flint’s data story: A government, corporate, and university collaboration J Webb, J Abernethy, E Schwartz Bloomberg Data for Good Exchange Conference, 2018 | 1 | 2018 |
Jacob AbernethyAssistant Professor, University of MichiganVerified email at umich.edu
