| If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs MR Huml, ND Pifer, C Towle, CR Rode Journal of Marketing for Higher Education 29 (1), 1-18, 2019 | 50 | 2019 |
| Fans' attention to, involvement in, and satisfaction with professional soccer in China B Gong, ND Pifer, JJ Wang, M Kim, M Kim, TY Qian, JJ Zhang Social Behavior and Personality: an international journal 43 (10), 1667-1682, 2015 | 43 | 2015 |
| Examining the relationship between star player characteristics and brand equity in professional sport teams ND Pifer, JY Mak, WY Bae, JJ Zhang | 35 | 2015 |
| Importance of theory in quantitative enquiry JJ Zhang, M Kim, ND Pifer Routledge handbook of theory in sport management, 9-20, 2015 | 24 | 2015 |
| Corporate governance structure, financial capability, and the R&D intensity in Chinese sports sector: Evidence from listed sports companies G Chen, JJ Zhang, ND Pifer Sustainability 11 (23), 6810, 2019 | 21 | 2019 |
| Contemporary global football industry: an introduction ND Pifer, Y Wang, G Scremin, BG Pitts, JJ Zhang The global football industry, 3-35, 2018 | 21 | 2018 |
| Factors affecting the regional strategies for developing and advancing the Chinese sport industry Y Wang, JJ Zhang, ND Pifer, M Kim International Journal of Sports Marketing and Sponsorship 19 (2), 178-193, 2018 | 18 | 2018 |
| Who should sign a professional baseball contract? Quantifying the financial opportunity costs of major league draftees ND Pifer, CM McLeod, WJ Travis, CR Castleberry Journal of Sports Economics 21 (7), 746-780, 2020 | 16 | 2020 |
| Innovation-driven development strategy and research development investment: a case study of Chinese sport firms G Chen, LL Mao, ND Pifer, JJ Zhang Asia Pacific Journal of Marketing and Logistics 33 (7), 1578-1595, 2021 | 11 | 2021 |
| Community-sport service provision, participant satisfaction, and participation: Experience and perspective of Guangdong, China L Zhou, JJ Wang, X Chen, B Cianfrone, ND Pifer International journal of sports marketing and sponsorship 21 (1), 127-147, 2020 | 11 | 2020 |
| Career expectations and optimistic updating biases in minor league baseball players CM McLeod, ND Pifer, EP Plunkett Journal of Vocational Behavior 129, 103615, 2021 | 9 | 2021 |
| Modeling environmental antecedents of online word-of-mouth on team social media: A perspective of information value JJ Wang, ND Pifer, G Scremin, JJ Zhang Sport Marketing Quarterly 29 (2), 79-93, 2020 | 8 | 2020 |
| Data analytics in football: Positional data collection, modeling, and analysis ND Pifer Journal of Sport Management 33 (6), 574-574, 2019 | 8 | 2019 |
| Impact of volunteer motivation on behavioral commitment to media center volunteerism during the London Olympic games M Kim, ND Pifer, M Kim, SSK Kim Global Sport Management, 203-224, 2016 | 7 | 2016 |
| Sport spectatorship and health benefits: A case of a Japanese professional golf tournament Y Watanabe, TY Qian, JJ Wang, ND Pifer, JJ Zhang Frontiers in Psychology 11, 1494, 2020 | 6 | 2020 |
| The advantage of experience: Analyzing the effects of player experience on the performances of March Madness teams ND Pifer, TD DeSchriver, TA Baker III, JJ Zhang Journal of Sports Analytics 5 (2), 137-152, 2019 | 6 | 2019 |
| Air Qiaodan: An examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports TA Baker III, X Liu, N T. Brison, ND Pifer International Journal of Sports Marketing and Sponsorship 18 (1), 95-105, 2017 | 5 | 2017 |
| Switching schools: examining the networks, antecedents, and on-court outcomes of NCAA Division I men’s basketball transfers ND Pifer, MR Huml, A Asada Journal of Issues in Intercollegiate Athletics 14 (1), 30, 2021 | 4 | 2021 |
| The year-two effect: Evidence and antecedents for second season success in NCAA Division I football N David Pifer, MR Huml Journal of Sports Analytics 6 (1), 45-60, 2020 | 4 | 2020 |
| Asian football confederation ND Pifer Routledge Handbook of Football Business and Management, 473-484, 2018 | 3 | 2018 |
