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Yolanda Polo
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Cited by
Year
The influence of EWOM characteristics on online repurchase intention: Mediating roles of trust and perceived usefulness
J Matute, Y Polo-Redondo, A Utrillas
Online Information Review 40 (7), 1090-1110, 2016
4192016
Loyalty to grocery stores in the Spanish market of the 1990s
C Flavian, E Martı́nez, Y Polo
Journal of Retailing and Consumer Services 8 (2), 85-93, 2001
2882001
Followers' entry timing: Evidence from the Spanish banking sector after deregulation
L Fuentelsaz, J Gomez, Y Polo
Strategic Management Journal 23 (3), 245-264, 2002
2332002
Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets
E Martinez, Y Polo, L De Chernatony
International Marketing Review 25 (1), 107-137, 2008
2142008
The acceptance and diffusion of new consumer durables: differences between first and last adopters
E Martinez, Y Polo, C Flavian
Journal of Consumer Marketing 15 (4), 323-342, 1998
1981998
Environmental respect: ethics or simply business? A study in the small and medium enterprise (SME) context
J Cambra-Fierro, S Hart, Y Polo-Redondo
Journal of Business Ethics 82, 645-656, 2008
1942008
Creating satisfaction in the demand‐supply chain: the buyers' perspective
JJ Cambra‐Fierro, Y Polo‐Redondo
Supply chain management: An international journal 13 (3), 211-224, 2008
1522008
The impact of customer relationship characteristics on customer switching behavior: Differences between switchers and stayers
JPM Lopez, YP Redondo, F Olivan, J Sese
Managing Service Quality 16 (6), 556-574, 2006
1402006
The influence of organizational factors on e‐business use: analysis of firm size
V Bordonaba‐Juste, L Lucia‐Palacios, Y Polo‐Redondo
Marketing Intelligence & Planning 30 (2), 212-229, 2012
1382012
Determining factors in family purchasing behaviour: an empirical investigation
E Martinez, Y Polo
Journal of consumer marketing 16 (5), 461-481, 1999
1361999
Cognitive, affective and behavioural responses in mall experience: A qualitative approach
L Lucia-Palacios, R Pérez-López, Y Polo-Redondo
International Journal of Retail & Distribution Management 44 (1), 4-21, 2016
1252016
Intrafirm diffusion of new technologies: an empirical application
L Fuentelsaz, J Gomez, Y Polo
Research Policy 32 (4), 533-551, 2003
1152003
Las características del boca-oído electrónico y su influencia en la intención de recompra online
JM Vallejo, YP Redondo, AU Acerete
Revista Europea de Dirección y Economía de la Empresa 24 (2), 61-75, 2015
1142015
Antecedents and consequences of e‐business adoption for European retailers
V Bordonaba‐Juste, L Lucia‐Palacios, Y Polo‐Redondo
Internet Research 22 (5), 532-550, 2012
1072012
The evolution of mobile communications in Europe: The transition from the second to the third generation
L Fuentelsaz, JP Maícas, Y Polo
Telecommunications Policy 32 (6), 436-449, 2008
1052008
Reducing the level of switching costs in mobile communications: The case of mobile number portability
JP Maicas, Y Polo, FJ Sese
Telecommunications Policy 33 (9), 544-554, 2009
1032009
How to make switching costly: The role of marketing and relationship characteristics
Y Polo, FJ Sesé
Journal of Service Research 12 (2), 119-137, 2009
952009
The role of (personal) network effects and switching costs in determining mobile users’ choice
JP Maicas, Y Polo, FJ Sese
Journal of Information Technology 24 (2), 160-171, 2009
852009
Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study
Y Polo-Redondo, J Cambra-Fierro
Industrial Marketing Management 37 (4), 407-420, 2008
842008
Switching costs, network effects, and competition in the European mobile telecommunications industry
L Fuentelsaz, JP Maicas, Y Polo
Information Systems Research 23 (1), 93-108, 2012
812012
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