Marketing actions and the value of customer assets: A framework for customer asset management PD Berger, RN Bolton, D Bowman, E Briggs, V Kumar, A Parasuraman, ... Journal of service Research 5 (1), 39-54, 2002 | 479 | 2002 |
Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes E Briggs, M Peterson, G Gregory Journal of Macromarketing 30 (1), 61-76, 2010 | 231 | 2010 |
Engagement with social media content: A qualitative exploration HA Syrdal, E Briggs Journal of Marketing Theory and Practice 26 (1-2), 4-22, 2018 | 180 | 2018 |
Identification effects on advertising response: The moderating role of involvement IM Torres, E Briggs Journal of Advertising 36 (3), 97-108, 2007 | 124 | 2007 |
Service performance—loyalty intentions link in a business-to-business context: The role of relational exchange outcomes and customer characteristics E Briggs, D Grisaffe Journal of Service Research 13 (1), 37-51, 2010 | 116 | 2010 |
The influences of ethical climate and organization identity comparisons on salespeople and their job performance E Briggs, F Jaramillo, WA Weeks Journal of Personal Selling & Sales Management 32 (4), 421-436, 2012 | 114 | 2012 |
Beyond just being there: An examination of the impact of attitudes, materialism, and self-esteem on the quality of helping behavior in youth volunteers E Briggs, T Landry, C Wood Journal of Nonprofit & Public Sector Marketing 18 (2), 27-45, 2007 | 86 | 2007 |
Perceived barriers to career advancement and organizational commitment in sales E Briggs, F Jaramillo, WA Weeks Journal of Business Research 65 (7), 937-943, 2012 | 77 | 2012 |
Investigating the influence of velocity performance on satisfaction with third party logistics service E Briggs, TD Landry, PJ Daugherty Industrial Marketing Management 39 (4), 640-649, 2010 | 75 | 2010 |
Linking organizational service orientation to retailer profitability: Insights from the service-profit chain E Briggs, S Deretti, HT Kato Journal of Business Research 107, 271-278, 2020 | 74 | 2020 |
Tell me a story: The role of narrative transportation and the C-suite in B2B advertising NA Anaza, E Kemp, E Briggs, AL Borders Industrial Marketing Management 89, 605-618, 2020 | 64 | 2020 |
Shared ethnicity effects on service encounters: A study across three US subcultures DY Montoya, E Briggs Journal of Business Research 66 (3), 314-320, 2013 | 57 | 2013 |
Salesperson time perspectives and customer willingness to pay more: roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate R Agnihotri, Z Yang, E Briggs Journal of Personal Selling & Sales Management 39 (2), 138-158, 2019 | 55 | 2019 |
Does Hispanic‐targeted advertising work for services? IM Torres, E Briggs Journal of Services Marketing 19 (3), 150-156, 2005 | 54 | 2005 |
The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brand E Kemp, E Briggs, NA Anaza European journal of marketing 54 (7), 1609-1640, 2020 | 37 | 2020 |
Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment E Briggs, N Janakiraman Journal of Business Research 80, 98-105, 2017 | 31 | 2017 |
Explicating customer orientation's influence on frontline employee satisfaction E Briggs, F Jaramillo, F Noboa The Service Industries Journal 35 (3), 133-151, 2015 | 31 | 2015 |
A framework of satisfaction for continually delivered business services E Briggs, TD Landry, PJ Daugherty Journal of Business & Industrial Marketing 31 (1), 112-122, 2016 | 30 | 2016 |
Contrasting effects of salespeople’s emotion appraisal ability in a transaction-oriented environment E Briggs, A Kalra, R Agnihotri Journal of Business & Industrial Marketing 33 (1), 84-94, 2018 | 27 | 2018 |
How do differing community engagement strategies affect consumer responses to a retailer? E Briggs, Z Yang, TR Harmon-Kizer, TJ Arnold Journal of Marketing Theory and Practice 24 (1), 109-127, 2016 | 25 | 2016 |