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Eva Reinares-Lara [ORCID: 0000-0002-5320-9268]
Eva Reinares-Lara [ORCID: 0000-0002-5320-9268]
Universidad Rey Carlos
Dirección de correo verificada de urjc.es
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Año
Principios de marketing
A Esteban, J García, MJ Narros, C Olarte, E Reinares, M Saco
Editorial ESIC, Madrid, 2008
1456*2008
Attitudes toward mobile advertising among users versus non-users of the mobile Internet
A Izquierdo-Yusta, C Olarte-Pascual, E Reinares-Lara
Telematics and Informatics 32 (2), 355-366, 2015
1592015
Fundamentos básicos de la gestión publicitaria en televisión
E Reinares-Lara, PJ Reinares-Lara
Esic Editorial, 2003
662003
Assessing the acceptance of technological implants (the cyborg): Evidences and challenges
J Pelegrin-Borondo, E Reinares-Lara, C Olarte-Pascual
Computers in Human Behavior 70, 104-112, 2017
622017
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
JD Martín-Santana, C Muela-Molina, E Reinares-Lara, ...
BRQ Business Research Quarterly 18 (3), 143-160, 2015
572015
The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
E Reinares-Lara, JD Martín-Santana, C Muela-Molina
Journal of Global Marketing 29 (1), 15-28, 2016
432016
Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance
E Reinares-Lara, C Olarte-Pascual, J Pelegrín-Borondo
Computers in Human Behavior 85, 43-53, 2018
422018
Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities
J Pelegrín-Borondo, E Reinares-Lara, C Olarte-Pascual, M Garcia-Sierra
Frontiers in Psychology 7, 132, 2016
422016
Brand notoriety and the communication media
P Alameda, CO PASCUAL, E Reinares, M Saco
Esic Market, 357-382, 2006
38*2006
Influencia de la publicidad en las tendencias sociales: Una aproximación exploratoria al mercado publicitario español
MN Jiménez, CO Pascual, E Reinares-Lara
Estableciendo puentes en una economía global, 29, 2008
372008
Do affective variables make a difference in consumers behavior toward mobile advertising?
MP Martínez-Ruiz, A Izquierdo-Yusta, C Olarte-Pascual, E Reinares-Lara
Frontiers in psychology 7, 2018, 2017
322017
Ciclo de vida de los destinos turísticos y estrategias de comunicación: los casos de España y Chile
B García-Henche, E Reinares-Lara, G rmelini
aDResearch: Revista Internacional de Investigación en Comunicación, 76-93, 2013
322013
La investigación de la demanda turística en España: recopilación y análisis.
ÁE Talaya, EMR Lara
Estudios turísticos, 81-104, 1996
311996
Nanoimplants that enhance human capabilities: A cognitive‐affective approach to assess individuals’ acceptance of this controversial technology
E Reinares‐Lara, C Olarte‐Pascual, J Pelegrín‐Borondo, G Pino
Psychology & Marketing 33 (9), 704-712, 2016
302016
Planificación estratégica de las ferias comerciales
MF Moreno-Sánchez, E Reinares-Lara, M Vázquez-Saco
Dykinson, 2006
28*2006
Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness
JD Martín-Santana, E Reinares-Lara, C Muela-Molina
Psychology of music 43 (6), 763-778, 2015
272015
Model of acceptance of a new type of beverage: Application to natural sparkling red wine
CO Pascual, JP Borondo, EMR Lara
Spanish Journal of Agricultural Research 15 (1), 2, 2017
252017
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender
JD Martín-Santana, E Reinares-Lara, P Reinares-Lara
Spanish Journal of Marketing-ESIC 21 (1), 63-71, 2017
242017
Cognitive-affective model of acceptance of model phone advertising
C Olarte-Pascual, J Pelegrín-Borondo, E Reinares-Lara
Technická univerzita v Liberci, 2016
232016
Multi-vendor loyalty programs: influencing customer behavioral loyalty?
T Villacé-Molinero, P Reinares-Lara, E Reinares-Lara
Frontiers in psychology 7, 204, 2016
222016
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20