Helena Alves

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Mario RaposoFull Professor in Management Universidade da Beira Interior - UBI/DGE/NECE - PortugalVerified email at ubi.pt
Emerson MainardesFUCAPE Business SchoolVerified email at fucape.br
Arminda do PaçoUniversidade da Beira Interior - UBI/DGE/NECE - PortugalVerified email at ubi.pt
João Carlos Correia Leitão 🌳University of Beira Interior, NECE; CEG-IST, ICS University of Lisbon; IME Universidad de SalamancaVerified email at ubi.pt
Ana María Campón Cerro (https://orcid...Profesora en Área de Comercialización e Investigación de Mercados en la UExVerified email at unex.es
Eugénia de Matos PedroUniversity of Beira Interior; NECE - Research Center in Business SciencesVerified email at ubi.pt
José Manuel Hernández MogollónUniversidad de ExtremaduraVerified email at unex.es
Cristina FernandesUniversidade da Beira Interior & NECE- Research Center-University of Beira Interior, Portugal.Verified email at ubi.pt
Paulo DuarteUniversidade da Beira Interior - UBI/DGE/NECE - Portugal, Research Center for Business SciencesVerified email at ubi.pt
João J. FerreiraAssociate Professor w/ Habilitation, Universidade da Beira Interior & NECE - Research Unit, PortugalVerified email at ubi.pt
Chris ShielProfessor Sustainable Development and GlobalistaionVerified email at bournemouth.ac.uk
Maria José Carvalho de Souza Domin...Professora dos Programas de Pós-Graduação em Administração e Ciências Contábeis, UniversidadeVerified email at furb.br
Walter Leal FilhoProfessor of Climate Change Management & Environment and TechnologyVerified email at haw-hamburg.de
SerrasqueiroUniversidade Beira InteriorVerified email at ubi.pt
Luísa V. LopesPrincipal Investigator, iMM, Faculdade de Medicina, Universidade de LisboaVerified email at medicina.ulisboa.pt
Carlos BritoProfessor de Marketing, Faculdade de Economia da Universidade do PortoVerified email at fep.up.pt
Walter WymerProfessor of Marketing, University of LethbridgeVerified email at uleth.ca
Filipe SardoUBIVerified email at ubi.pt
Cristina EstevãoUNIVERSIDADE DA BEIRA INTERIORVerified email at ubi.pt
JOSÉ LUIS VÁZQUEZ BURGUETEMarketing. Universidad de LeónVerified email at unileon.es

Helena Alves

Universidade da Beira Interior - UBI/DGE/NECE - Portugal

Verified email at ubi.pt

marketing services nonprofit public social marketing


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Stakeholder theory: issues to resolve EW Mainardes, H Alves, M Raposo Management Decision 49 (2), 226-252, 2011	734	2011
Conceptual model of student satisfaction in higher education H Alves, M Raposo Total Quality Management 18 (5), 571-588, 2007	727	2007
The influence of university image on student behaviour H Alves, M Raposo International journal of educational management 24 (1), 73-85, 2010	664	2010
Social media marketing: a literature review and implications H Alves, C Fernandes, M Raposo Psychology & Marketing 33 (12), 1029-1038, 2016	473	2016
A model for stakeholder classification and stakeholder relationships E Wagner Mainardes, H Alves, M Raposo Management decision 50 (10), 1861-1879, 2012	421	2012
A new model for testing green consumer behaviour A Do Paco, C Shiel, H Alves Journal of cleaner production 207, 998-1006, 2019	356	2019
Value co-creation: Concept and contexts of application and study H Alves, C Fernandes, M Raposo Journal of Business Research 69 (5), 1626-1633, 2016	350	2016
On the relationship between intellectual capital and financial performance: A panel data analysis on SME hotels F Sardo, Z Serrasqueiro, H Alves International Journal of Hospitality Management 75, 67-74, 2018	309	2018
La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior H Alves, M Raposo International Review on Public and Nonprofit Marketing 1 (1), 73-88, 2004	283	2004
Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain AM Campón-Cerro, JM Hernández-Mogollón, H Alves Journal of Destination Marketing & Management 6 (3), 252-266, 2017	266	2017
Understanding university image: a structural equation model approach PO Duarte, HB Alves, MB Raposo International Review on Public and Nonprofit Marketing 7 (1), 21-36, 2010	255	2010
Co-creation and innovation in public services H Alves The service industries journal 33 (7-8), 671-682, 2013	229	2013
Development of a green consumer behaviour model A Do Paço, H Alves, C Shiel, WL Filho International Journal of Consumer Studies 37 (4), 414-421, 2013	227	2013
The measurement of the construct satisfaction in higher education H Alves, M Raposo The service industries journal 29 (2), 203-218, 2009	208	2009
An Exploratory Research on the Stakeholders of a University EW Mainardes, H Alves, M Raposo Journal of Management and Strategy 1 (1), p76, 2010	194	2010
Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index ML Raposo, HM Alves, PA Duarte Service Business 3 (1), 85-100, 2009	187	2009
The measurement of perceived value in higher education: a unidimensional approach H Alves The Service Industries Journal 31 (12), 1943-1960, 2011	165	2011
Back to the future of intellectual capital research: a systematic literature review E Pedro, J Leitão, H Alves Management Decision 56 (11), 2502-2583, 2018	160	2018
Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model JJM Ferreira, CI Fernandes, H Alves, ML Raposo Journal of Business Research 68 (7), 1395-1403, 2015	159	2015
A relationship approach to higher education institution stakeholder management H Alves, EW Mainardes, M Raposo Tertiary Education and Management 16, 159-181, 2010	130	2010

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