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David Luna
David Luna
Verified email at ucf.edu
Title
Cited by
Cited by
Year
An integrative framework for cross‐cultural consumer behavior
D Luna, S Forquer Gupta
International marketing review 18 (1), 45-69, 2001
6302001
Cross-cultural and cognitive aspects of web site navigation
D Luna, LA Peracchio, MD de Juan
Journal of the academy of marketing science 30 (4), 397-410, 2002
5282002
One individual, two identities: Frame switching among biculturals
D Luna, T Ringberg, LA Peracchio
Journal of consumer research 35 (2), 279-293, 2008
4272008
Moderators of language effects in advertising to bilinguals: A psycholinguistic approach
D Luna, LA Peracchio
Journal of Consumer Research 28 (2), 284-295, 2001
3272001
Advertising to bilingual consumers: The impact of code-switching on persuasion
D Luna, LA Peracchio
Journal of Consumer Research 31 (4), 760-765, 2005
3132005
Sound symbolism effects across languages: Implications for global brand names
LJ Shrum, TM Lowrey, D Luna, DB Lerman, M Liu
International Journal of Research in Marketing 29 (3), 275-279, 2012
1662012
Sociolinguistic effects on code-switched ads targeting bilingual consumers
D Luna, LA Peracchio
Journal of Advertising 34 (2), 43-56, 2005
1392005
Brand linguistics: A theory-driven framework for the study of language in branding
M Carnevale, D Luna, D Lerman
International Journal of Research in Marketing 34 (2), 572-591, 2017
1182017
Points of view and pieces of time: A taxonomy of image attributes
V Larsen, D Luna, LA Peracchio
Journal of consumer research 31 (1), 102-111, 2004
1022004
The development of an advertising campaign to discourage smoking initiation among children and youth
LA Peracchio, D Luna
Journal of Advertising 27 (3), 49-56, 1998
1011998
The impact of language and congruity on persuasion in multicultural e-marketing
D Luna, LA Peracchio, MD de Juan
Journal of Consumer Psychology 13 (1-2), 41-50, 2003
942003
“Where there is a will…”: Motivation as a moderator of language processing by bilingual consumers
D Luna, LA Peracchio
Psychology & Marketing 19 (7‐8), 573-593, 2002
872002
Flow in individual web sites: model estimation and cross-cultural validation
D Luna, LA Peracchio, MD Juan
ACR North American Advances, 2003
822003
The role of thin-slice judgments in consumer psychology
LA Peracchio, D Luna
Journal of Consumer Psychology 16 (1), 25-32, 2006
782006
Bicultural-bilinguals: The effect of cultural frame switching on translation equivalence
TV Ringberg, D Luna, M Reihlen, LA Peracchio
International Journal of Cross Cultural Management 10 (1), 77-92, 2010
772010
Structural constraints in code-switched advertising
D Luna, D Lerman, LA Peracchio
Journal of consumer research 32 (3), 416-423, 2005
762005
The other meaning of fluency
R Carroll, D Luna
Journal of Advertising 40 (3), 73-84, 2011
682011
A theory-based measure of acculturation: The shortened cultural life style inventory
D Lerman, R Maldonado, D Luna
Journal of Business Research 62 (4), 399-406, 2009
682009
Uncovering the cognitive duality of bilinguals through word association
D Luna, LA Peracchio
Psychology & Marketing 19 (6), 457-475, 2002
602002
The role of national identity in consumption: An integrative framework
SW Carvalho, D Luna, E Goldsmith
Journal of Business Research 103, 310-318, 2019
592019
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Articles 1–20