| An integrative framework for cross‐cultural consumer behavior D Luna, S Forquer Gupta International marketing review 18 (1), 45-69, 2001 | 654 | 2001 |
| Cross-cultural and cognitive aspects of web site navigation D Luna, LA Peracchio, MD de Juan Journal of the academy of marketing science 30 (4), 397-410, 2002 | 547 | 2002 |
| One individual, two identities: Frame switching among biculturals D Luna, T Ringberg, LA Peracchio Journal of consumer research 35 (2), 279-293, 2008 | 445 | 2008 |
| Advertising to bilingual consumers: The impact of code-switching on persuasion D Luna, LA Peracchio Journal of Consumer Research 31 (4), 760-765, 2005 | 329 | 2005 |
| Moderators of language effects in advertising to bilinguals: A psycholinguistic approach D Luna, LA Peracchio Journal of Consumer Research 28 (2), 284-295, 2001 | 327 | 2001 |
| Sound symbolism effects across languages: Implications for global brand names LJ Shrum, TM Lowrey, D Luna, DB Lerman, M Liu International Journal of Research in Marketing 29 (3), 275-279, 2012 | 177 | 2012 |
| Brand linguistics: A theory-driven framework for the study of language in branding M Carnevale, D Luna, D Lerman International Journal of Research in Marketing 34 (2), 572-591, 2017 | 141 | 2017 |
| Sociolinguistic effects on code-switched ads targeting bilingual consumers D Luna, LA Peracchio Journal of Advertising 34 (2), 43-56, 2005 | 140 | 2005 |
| Points of view and pieces of time: A taxonomy of image attributes V Larsen, D Luna, LA Peracchio Journal of consumer research 31 (1), 102-111, 2004 | 109 | 2004 |
| The development of an advertising campaign to discourage smoking initiation among children and youth LA Peracchio, D Luna Journal of Advertising 27 (3), 49-56, 1998 | 101 | 1998 |
| “Where there is a will…”: Motivation as a moderator of language processing by bilingual consumers D Luna, LA Peracchio Psychology & Marketing 19 (7‐8), 573-593, 2002 | 93 | 2002 |
| The impact of language and congruity on persuasion in multicultural e-marketing D Luna, LA Peracchio, MD de Juan Journal of Consumer Psychology 13 (1-2), 41-50, 2003 | 92 | 2003 |
| Flow in individual web sites: model estimation and cross-cultural validation D Luna, LA Peracchio, MD Juan ACR North American Advances, 2003 | 86 | 2003 |
| Bicultural-bilinguals: The effect of cultural frame switching on translation equivalence TV Ringberg, D Luna, M Reihlen, LA Peracchio International Journal of Cross Cultural Management 10 (1), 77-92, 2010 | 82 | 2010 |
| The role of thin-slice judgments in consumer psychology LA Peracchio, D Luna Journal of Consumer Psychology 16 (1), 25-32, 2006 | 82 | 2006 |
| Structural constraints in code-switched advertising D Luna, D Lerman, LA Peracchio Journal of consumer research 32 (3), 416-423, 2005 | 79 | 2005 |
| The other meaning of fluency R Carroll, D Luna Journal of Advertising 40 (3), 73-84, 2011 | 74 | 2011 |
| A theory-based measure of acculturation: The shortened cultural life style inventory D Lerman, R Maldonado, D Luna Journal of Business Research 62 (4), 399-406, 2009 | 70 | 2009 |
| The role of national identity in consumption: An integrative framework SW Carvalho, D Luna, E Goldsmith Journal of Business Research 103, 310-318, 2019 | 68 | 2019 |
| Uncovering the cognitive duality of bilinguals through word association D Luna, LA Peracchio Psychology & Marketing 19 (6), 457-475, 2002 | 61 | 2002 |
