| Omnichannel retailing: The merging of the online and off-line environment M Frazer, BE Stiehler Global Conference on Business & Finance Proceedings 9 (1), 655, 2014 | 204 | 2014 |
| Opportunistic Luxury branding: Understanding perceptions of brand authenticity in an emerging market context: Understanding perceptions of brand authenticity in an emerging … B Stiehler, J Tinson The Journal of Global Business and Technology 11 (1), 39-55, 2015 | 31 | 2015 |
| Co-creating luxury brands in an emerging market: Exploring consumer meaning making and value creation BE Stiehler Qualitative Market Research: An International Journal 19 (4), 395-415, 2016 | 27 | 2016 |
| Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy A Ledikwe, B Stiehler-Mulder, M Roberts-Lombard Cogent Business & Management 7 (1), 1817288, 2020 | 19 | 2020 |
| Securing delight and loyalty in a market with low switching costs KA Mntande, B Stiehler‐Mulder, M Roberts-Lombard European Business Review 35 (1), 1-22, 2022 | 16 | 2022 |
| Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012 PS Grant, B Stiehler, E Boon Journal of Financial Services Marketing 18, 260-270, 2013 | 16 | 2013 |
| Using an aesthetics and ontology framework to investigate consumers’ attitudes toward luxury wine brands as a product category: evidence from two countries BE Stiehler, A Caruana, J Vella International Journal of Wine Business Research 28 (2), 154-169, 2016 | 11 | 2016 |
| The influence of age generations on social network usage and behaviour F Vadwa, BE Stiehler, N Mashaba Proceedings of the 28th Annual Conference of the Southern African Institute …, 2016 | 9 | 2016 |
| Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa B Stiehler KTH Royal Institute of Technology, 2017 | 7 | 2017 |
| Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa BE Stiehler-Mulder, M Roberts-Lombard, M Hlefana Acta Commercii 20 (1), 1-11, 2020 | 6 | 2020 |
| Profiling South African female consumers’ involvement in skincare and colour cosmetics BE Stiehler, Y Jordaan The Retail and Marketing Review 15 (2), 65-76, 2019 | 5 | 2019 |
| Luxury branding in emerging markets B Stiehler, LW Lee Springer, 2016 | 5 | 2016 |
| Student self-determination and boundaries: An emerging market perspective on the development of sales skills M Wait, B Stiehler South African journal of higher education 35 (6), 222-238, 2021 | 3 | 2021 |
| “Re-Tale”: Proposing A Fifth Principle in The Sustainable Fashion Retail Story B Stiehler-Mulder, T Tselepis The Thinker 95 (2), 54-63, 2023 | 2 | 2023 |
| How to impress social media friends: The social motivations for sharing viral content E Botha, M Karam, E Ogbonna, K Payne, B Stiehler Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 2 | 2016 |
| Political Art: An Investigation of the Jacob Zuma Spear Painting B Stiehler, G Toscani Academy of Marketing Science, 2013 | 2 | 2013 |
| Omni-channel Retailing: Low-income Consumers' Experience B Stiehler-Mulder, N Cunningham University of Johannesburg, 2022 | 1 | 2022 |
| Customer experience, satisfaction and brand relevance: a South African grocery retail context perspective MP Sedibe, GS Matthysen, PM Biko, GA Gomez, BE Stiehler-Mulder, ... 31st ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE FOR MANAGEMENT …, 2019 | 1 | 2019 |
| Social media content marketing: a case of Facebook in the South African telematics industry DN Chittiah PQDT-Global, 2018 | 1 | 2018 |
| UNIVERSITIES AS SYSTEMS: EXPLORING THE LECTURERS’ EXPERIENCE CFD Meyer-Heydenrych Proceedings of Business and Management Conferences 6810220, 2018 | 1 | 2018 |
Mariette FrazerUniversity of JohannesburgVerified email at uj.ac.za
