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Cesareo Reyes Moreno
Universidad Europea de Canarias
Verified email at universidadeuropea.es
marketing
experiencia de cliente
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Generation Y: Social Norm, eWoM and Use of Social Networks
CR Moreno, EP López, Z del Rosario Acosta Rubio
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …
, 2022
2022
La tecnología como canal de expresión del ewom: Aceptación del uso de internet, de las redes sociales y del comercio electrónico de servicios turísticos, un estudio para la …
E Parra-López, ZRA Rubio, CR Moreno
TuriTec: XIII Congreso Internacional Turismo y Tecnologías de la Información …
, 2021
2021
Determinantes estratégicos del boca a boca electrónico que generan intención de compra de servicios turísticos entre la generación y: una medición a través de la reputación online
CR Moreno
Determinantes estratégicos del boca a boca electrónico que generan intención …
, 2021
2021
Aplicación del modelo Rasch en la búsqueda de la satisfacción de los receptores de e-mailing
CR Moreno, ZG APONCIO
Serie estudios-Instituto Universitario de la Empresa, 1-13
, 2007
2007
El marketing relacional en internet: buscando un modelo de satisfacción
CR Moreno
V Seminario de Economía Canaria 2, 531-548
, 2006
2006
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