Paurav Shukla
Paurav Shukla
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Comparing the importance of luxury value perceptions in cross-national contexts
P Shukla, K Purani
Journal of Business Research 65 (10), 1417-1424, 2012
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison
P Shukla
Journal of World Business 46 (2), 242-252, 2011
The influence of value perceptions on luxury purchase intentions in developed and emerging markets
P Shukla
International Marketing Review 29 (6), 574-596, 2012
Status consumption in cross‐national context: Socio‐psychological, brand and situational antecedents
P Shukla
International Marketing Review 27 (1), 108-129, 2010
Customer commitment to luxury brands: Antecedents and consequences
P Shukla, M Banerjee, J Singh
Journal of Business Research 69 (1), 323-331, 2016
Conspicuous consumption among middle age consumers: psychological and brand antecedents
P Shukla
Journal of Product & Brand Management 17 (1), 25-36, 2008
Communicating responsibility-practicing irresponsibility in CSR advertisements
KJ Perks, F Farache, P Shukla, A Berry
Journal of Business Research 66 (10), 1881-1888, 2013
Essentials of marketing research
P Shukla
Bookboon, 2008
Competitive intelligence and firm's performance in emerging markets: an exploratory study in India
P Tej Adidam, M Banerjee, P Shukla
Journal of Business & Industrial Marketing 27 (3), 242-254, 2012
Impact of contextual factors, brand loyalty and brand switching on purchase decisions
P Shukla
Journal of Consumer Marketing 26 (5), 348-357, 2009
Effect of product usage, satisfaction and involvement on brand switching behaviour
P Shukla
Asia Pacific Journal of Marketing and Logistics 16 (4), 82-104, 2004
They are not all same: variations in Asian consumers’ value perceptions of luxury brands
P Shukla, J Singh, M Banerjee
Marketing Letters 26 (3), 265-278, 2015
Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals
Q Wang, P Shukla
Psychology & Marketing 30 (4), 295-304, 2013
Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioral Intentions in the Service Environment
P Shukla
Services Marketing Quarterly 31 (4), 466-484, 2010
Impact of value perceptions on luxury purchase intentions: a developed market comparison
M Chattalas, P Shukla
Luxury Research Journal 1 (1), 40-57, 2015
Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge
NM Cakici, P Shukla
International Marketing Review 34 (3), 354-376, 2017
The moderating influence of socio‐demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
P Shukla, M Banerjee, PT Adidam
Journal of Consumer Behaviour 12 (6), 423-435, 2013
Minimalism in consumption: A typology and brand engagement strategies
A Pangarkar, P Shukla, R Charles
Journal of Business Research 127, 167-178, 2021
The impact of organizational efforts on consumer concerns in an online context
P Shukla
Information & Management 51 (1), 113-119, 2014
Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
P Shukla, BJ Babin
Journal of Consumer Behaviour 12 (3), 194-203, 2013
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