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Kenneth Le Meunier-FitzHugh
Kenneth Le Meunier-FitzHugh
Norwich Buniness School University of East Anglia
Verified email at uea.ac.uk - Homepage
Title
Cited by
Cited by
Year
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ...
International Journal of Information Management 57, 101994, 2021
17382021
Selling and Sales Management
D Jobber, G Lancaster, K Le Meunier-FitzHugh
Pearson Education, 2006
8252006
Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions
J Singh, K Flaherty, RS Sohi, D Deeter-Schmelz, J Habel, ...
Journal of Personal Selling & Sales Management 39 (1), 2-22, 2019
3252019
Does collaboration between sales and marketing affect business performance?
K Le Meunier-FitzHugh, NF Piercy
Journal of Personal Selling & Sales Management 27 (3), 207-220, 2007
1592007
Exploring collaboration between sales and marketing
K Le Meunier‐FitzHugh, NF Piercy
European Journal of Marketing, 2007
1412007
Exploring the relationship between market orientation and sales and marketing collaboration
K Le Meunier-FitzHugh, NF Piercy
Journal of Personal Selling & Sales Management 31 (3), 287-296, 2011
872011
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
K Le Meunier-FitzHugh, GR Massey, NF Piercy
Industrial Marketing Management 40 (7), 1161-1171, 2011
852011
Making value co-creation a reality–exploring the co-creative value processes in customer–salesperson interaction
J Baumann, K Le Meunier-FitzHugh
Journal of Marketing Management 31 (3-4), 289-316, 2015
832015
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
K Le Meunier-FitzHugh, N Lane
Strategic sales and strategic marketing, 103-118, 2013
812013
Integrating marketing intelligence sources-Reconsidering the role of the salesforce
K Le Meunier-FitzHugh, N Piercy
International Journal of Market Research 48 (6), 699-716, 2006
762006
Trust as a facilitator of co-creation in customer-salesperson interaction–an imperative for the realization of episodic and relational value?
J Baumann, K Le Meunier-FitzHugh
AMS review 4, 5-20, 2014
712014
The implications of service-dominant logic and integrated solutions on the sales function
K Le Meunier-FitzHugh, J Baumann, R Palmer, H Wilson
Journal of Marketing Theory and Practice 19 (4), 423-440, 2011
682011
The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services
J Baumann, K Le Meunier-FitzHugh, HN Wilson
Industrial Marketing Management 64, 107-121, 2017
652017
Improving the relationship between sales and marketing
K Le Meunier‐FitzHugh, NF Piercy
European Business Review 22 (3), 287-305, 2010
592010
Drivers of sales and marketing collaboration in business-to-business selling organisations
K Le Meunier-FitzHugh, NF Piercy
Journal of Marketing Management 25 (5-6), 611-633, 2009
562009
Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms
K Le Meunier-FitzHugh, GR Massey
Journal of Marketing Management 35 (13-14), 1267-1290, 2019
462019
The Oxford handbook of strategic sales and sales management
DW Cravens, K Le Meunier-FitzHugh, NF Piercy
OUP Oxford, 2012
332012
The importance of organisational structure for collaboration between sales and marketing
K Le Meunier-FitzHugh, NF Piercy
Journal of General Management 34 (1), 19-36, 2008
282008
Organizational linkages for new product development: Implementation of innovation projects
T Cometto, A Nisar, M Palacios, K Le Meunier-FitzHugh, GJ Labadie
Journal of Business Research 69 (6), 2093-2100, 2016
272016
Launching new global products into subsidiary markets: The vital role of sales and marketing collaboration
K Le Meunier‐FitzHugh, T Cometto, J Johnson
Thunderbird International Business Review 63 (4), 543-558, 2021
122021
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