| United Arab Emirates female entrepreneurs: motivations and frustrations H Itani, YM Sidani, I Baalbaki Equality, Diversity and Inclusion: An International Journal 30 (5), 409-424, 2011 | 424 | 2011 |
| International services marketing: a comparative evaluation of the dimensions of service quality between developed and developing countries NK Malhotra, FM Ulgado, J Agarwal, IB Baalbaki International Marketing Review 11 (2), 5-15, 1994 | 329 | 1994 |
| Marketing Management Bases for International MarketSegmentation: An Alternate Look at the Standardization/Customization Debate IB Baalbaki, NK Malhotra International Marketing Review 10 (1), 1993 | 288 | 1993 |
| Standardization versus customization in international marketing: an investigation using bridging conjoint analysis IB Baalbaki, NK Malhotra Journal of the academy of marketing science 23 (3), 182-194, 1995 | 180 | 1995 |
| Export barriers and firm internationalisation: a study of Lebanese entrepreneurs ZU Ahmed, CC Julian, I Baalbaki, TV Hadidian Journal of Management and World Business Research 1 (1), 11-22, 2004 | 103 | 2004 |
| Patient satisfaction with healthcare delivery systems I Baalbaki, ZU Ahmed, VH Pashtenko, S Makarem International Journal of Pharmaceutical and Healthcare Marketing 2 (1), 47-62, 2008 | 99 | 2008 |
| Firm internationalisation and export incentives from a Middle Eastern perspective ZU Ahmed, CC Julian, I Baalbaki, TV Hadidian Journal of Small Business and Enterprise Development 13 (4), 660-669, 2006 | 80 | 2006 |
| Heterogeneity of regional trading blocs and global marketing strategies: a multicultural perspective NK Malhotra, J Agarwal, I Baalbaki International Marketing Review 15 (6), 476-506, 1998 | 73 | 1998 |
| Marketing Management (Arab World Edition). P Kotler, KL Keller, SS Hassan, IB Baalbaki, HM Shamma, P Kotler Pearson Education UK, 2012 | 25 | 2012 |
| Gold price determinants: empirical analysis and implications S Elfakhani, IB Baalbaki, H Rizk Journal for International Business and Entrepreneurship Development 4 (3 …, 2009 | 21 | 2009 |
| Mega-mergers in the US banking industry S Elfakhani, RF Ghantous, I Baalbaki Applied Financial Economics 13 (8), 609-622, 2003 | 20 | 2003 |
| Marketing management SS Hassan, IB Baalbaki, HM Shamma, P Kotler, KL Keller Pearson Education Limited, 2012 | 18 | 2012 |
| EC: One Market or Many? An Assessment of the Degree NK Malhotra, IB Baalbaki, J Agarwal, JR McIntyre Journal of Euromarketing 2 (1), 69-97, 1993 | 10 | 1993 |
| Mindful consumer behavior: A cross-cultural comparison N Nasr Bechwati, A Mounkkaddem Baalbaki, NI Nasr, IB Baalbaki Journal of International & Interdisciplinary Business Research 3 (1), 100-113, 2016 | 4 | 2016 |
| Marketing Research: An Applied Orientation I Baalbaki, NK Malhotra, N Nasr Pearson Education, 2013 | 4 | 2013 |
| Mindful consumer behavior: A cross-cultural compariosn NN Bechwati, AM Baalbaki, N Nasr, I Baalbaki Journal of International & Interdisciplinary Business Research 3 (1), 100-113, 2016 | 2 | 2016 |
| The power of one in mindful consumer behavior NN Bechwati, I Baalbaki North America advances in consumer research 39, 752-753, 2011 | 2 | 2011 |
| The internet and export marketing from a Middle Eastern perspective ZU Ahmed, CC Julian, IB Baalbaki, TV Hadidian Journal of Asia Business Studies 1 (1), 10-15, 2006 | 2 | 2006 |
| SMS news alerts: Assessment of alternate subscription models I Baalbaki, OM Safa, A Moukaddem Publication Name: Information Management in the Networked Economy: Issues …, 2007 | 1 | 2007 |
| Standardization versus customization: An assessment of the importance of marketing management bases for international market segmentation. IB Baalbaki | 1 | 1994 |
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USADirección de correo verificada de scheller.gatech.edu
